The designers at BMW have taken the style of the car very seriously since this is what primarily attracts customers. However throughout its lengthy history this company has gone above and beyond the average automobile manufacturer marketing techniques. The design team actively invites critics as well as professionals in creative studies to critique their work and coordinate adjustments that may further satisfy the eye of potential buyers. Imre Molnar, dean of the College of Creative Studies in Detroit critiqued a 7 series sedan at an auto show saying that the tail portion of the car was “inexcusable”. Tom Tjaarda, who is an independent Italian designer also chimed in saying “Unfortunately, the rear end was the first I saw of the car, and I could not believe my eyes…It is lumpy with confusing lines” (Kiley 162...
... middle of paper ...
...se of the newer model. However the sole reason this marketing scheme is successful is the philosophy behind the manufacturing process, which is the idea that the end product is an actual work of art, not just an average automobile.
BMW. Advertisement. Design: Signature Elements. Web. 5 Sept. 2011.
"Brief History on the Origin of the BMW Kidney Grilles." BMW Enhancements. Web. 14 Sept. 2011.
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
"The New Class." BMW Cars Information. Zymic. Web. 14 Sept. 2011.
Patton, Phil. "These Canvases Need Oil and a Good Driver." New York Times 15 Mar. 2009: 1. Academic Search Complete. EBSCO. Web. 14 Sept. 2011.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- When asked to describe the culture at BMW, to do that one must first give a few definitions of the word culture that would give the most accurate description. First would be “The sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, rituals institutions which can be connected to motivation, and art, from one generation to the next.” Motivated employees that show commitment to their tasks has proven to be a crucial factors that help to motivate employees to work in line with the goals and aspirations of the company.... [tags: Business Analysis]
798 words (2.3 pages)
- Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the Computer Aided Styling system and processes into their production development program.... [tags: Business Strategy Management]
1621 words (4.6 pages)
- The Value of the Assembly Line in Automobile Manufacture In 1913, an innovation in automobile manufacture was born when Ford Motors experimented with winches and ropes to pull the chassis down a line while the assemblers stood in one place with their parts piles. The old process where workers moved in teams down the line, receiving their car parts from "parts runners" at each chassis as they arrived, was replaced by the automated assembly line, thus radically reducing by about 70 percent the original 17-hour labor input in the traditional moving team system.... [tags: BMW Auto Manufacturing Assembly Line]
1647 words (4.7 pages)
- In order to identify BMW Group’s internal strengths and weakness, here applied strategic capability which combined three keys of resource: tangible resources, intangible resources, and competences. All of these resources enable a company to attain a sustainable competitive advantage (Dess et al, 2010). Tangible Resources are physical and financial assets that BMW uses to create value for the customers. In 2012, BMW’s financial report shows a sharp increase in revenues by 11,7% reaching a total of €76,848 million, instead of €68,821 million recorded in 2011 and with respect to the Group’s earnings, its Earnings Before Interest and Tax (EBIT) rose by 3.5%, from €8,018 million in 2011 to €8,300... [tags: audi group, bmw, automotive industry]
2001 words (5.7 pages)
- Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art of painting, and it has an exemplary aura that cannot be replaced.... [tags: Art ]
1861 words (5.3 pages)
- By nature, human beings seek to understand and to be understood. We are curious about life. We want to express our personal interpretation of the world around us, and we want to know the interpretation of others to discover how it compares to our own. Art begins with the creator. An artist is driven to express his or her unique perspective be it a musical score, a painting, a literary work, or any number of other forms. There is satisfaction in the mere act of creating, but the work is fulfilled when it strikes a chord in the being of another.... [tags: Art Analysis]
635 words (1.8 pages)
- My Work Experience in a BMW Plant Work experience is a program that operates during the winter term of year 11 when students are placed inside of an organisation, shadowing a person in a role that interests them, and possibly that reflects their career path. It is usually organised in the summer term of year 10, but many pupils prefer to leave it until a later date. This often makes it a lot harder to find a placement as several schools also run a work experience week across the same date.... [tags: Papers]
632 words (1.8 pages)
- BMW Speech Topic: The History of .BM.W. Organization: Chronological Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years. Thesis: From 1916 to the present day BMW has earned the title of "The Ultimate Driving Machine" Introduction: It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always "the ultimate driving machine".... [tags: Papers]
671 words (1.9 pages)
- BMW Strengths BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week' (Doman). However, in a long-term purchase such as these, there is a need for more substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase.... [tags: essays research papers]
1909 words (5.5 pages)
- What makes a Sports Car. In the year 2002 there have been many fascinating and impressive works of automotive artistry unleashed upon the world, but few can be held in such high regard as the 2002 BMW M3. The new M3 combines ample acceleration, outstanding handling ability, comfort, luxury, and exquisite styling. Not only does the new M3 posses all of these amazing attributes, but it also holds a relatively small price tag for this amazing package. A great car such as the M3 should be able to go 0-60 mph in less than 6.0 seconds.... [tags: essays research papers]
373 words (1.1 pages)