The Black Cow Cafe Case Study

In the Old-Town of Montrose, there are several well known restaurants with quality food and service, but many of them overlook the primary essentials for all around quality service. Any restaurant can make decent food and provide acceptable customer service, but what makes a restaurant great “is the degree to which [the staff] are willing to go above and beyond to be exceptional” (Morley). This goal is not merely limited to waiting service and food quality but it goes as far as including overall cleanliness, welcoming attitudes and location as well. For many, Star Cafe has been the central cheap dining restaurant choice in the city of Montrose. Despite its lack in variety, many continue to dine there while neglecting its competitor. The Black

The building itself is very homey and quaint. On the outside it looks like a simple ‘nothing to it’ restaurant, but once you step inside you are welcomed by the overall warmth of the atmosphere and the calming decor. Its walls are lined with wall paper to give it more of a ‘Southern’ appeal and they are covered in vintage paintings and Old-Town pictures. This gives it a very family like environment by incorporating an old-school style. At a classy restaurant, decor and atmosphere is primarily the first thing that is noticed. Therefore, setting a proper environment and tone of the entire restaurant can encourage or even manipulate the diners overall experience. The Black Cow Cafe utilizes this concept to entice the guest through the physical appeal of the cafe itself. The tone of the cafe gives the guest a very calming and comfortable feeling through the warmth of the color schemes of the interior of the building. Different blends of brown and tan give a very ‘Southern’ feel to it. The layout of the cafe’s table settings are also very comfortable with a variety of chairs and couches again giving a very relaxed feeling to the atmosphere. The Black Cow Cafe allows its guests to feel right at home. Not only does the environment develop a very inviting atmosphere but the employees are always in a mood that livens up the entire experience. From the moment you enter the restaurant you are welcomed with a very cheerful greeting. The Black Cow Cafe has a very appealing layout of their restaurant and makes the diner feel extremely welcomed and