The Battle Between the Coffee Shops

1592 Words4 Pages
bulb-icon

Recommended: Coffee shops comparative study

Most people state that their day is not started until they have had their morning coffee. They may also say that it is dangerous to associate with them when they haven’t had their coffee yet. As Courtney wakes up, grumpy and tired, she decides to find a place to get her morning treat. She contemplates about somewhere that can start her day off with just the thing she needs, a smile. Right away, 392 comes to her mind. A place where there is variety and great taste. Not only does 392 care about their taste, they also care about their customers. They are always associating with their customers and making them feel welcome. 392 was brought to Clinton by a couple from California. 392 happens to be one of Courtney’s favorite places to go. She feels relaxed and stress free while she is there. Out of all of the places she could get a coffee or some other kind of drink, she would pick 392. Although many coffee lovers think that Starbucks is the best coffee shop, some will argue to say that 392 is better and will provide most customers with an unforgettable experience.
Everyone likes variety when they are going to get something that will dominate their taste buds. 392 has a great variety for everyone. All of us, at one time or another have been with someone that said they don’t want to go there because they don’t like coffee. 392 doesn’t just have coffee products. They also have smoothies, hot chocolate, and many treats to pick from each day. Everyday 392 bakes up fresh goods in order to satisfy their customers. They will always have cookies, muffins, and speciality cupcakes in their display case on the counter. Some of Courtney’s favorite speciality cupcakes are the peanut butter and oreo, the mint chocolate, and the mystery candy bar c...

... middle of paper ...

...392, she heads on her way. Her 15 minute drive will definitely be worth it. Once she gets there she is greeted with a welcoming smile and a how are you from the workers. She is looking up at the menu to try and decide what she wants to get this time. She cannot quite decide because there are so many options that she likes. Courtney finally decides on a Caramello because it was kind of chilly outside when she got there. Now that she has ordered, she pays and receives a discount because she wore her 392 shirt and it happens to be T-Shirt Tuesday. Her drink is quickly done and she tries it. Delicious as always and it triggers her taste buds. Courtney’s day has officially now started and it is safe to say everyone can associate with her. Because 392 has a good variety, atmosphere, driving distance, taste, and prices, many customers would choose it over Starbucks anyday.

Show More
Related

  • Restaurant Rhetorical Analysis Essay: Lorea

    1134 Words  | 3 Pages

    ... are enough power outlets to fuel the creative mind of the techno-geared caffeine addict. The unique decor and fantastic music give it the feel of an NYC cafe. The friendly staff also contributes to the pleasant environment. All of the capable baristas are introduced on the restaurant’s website, with short and sweet bios about them all. This creates a close-knit family, all with a love for quality coffee. This familiarity encourages loyalty to the coffee shop. The full wall of windows provides a view of Bedford Street and again stresses that the products should be enjoyed in the morning. On a sunny morning, the light fills the cafe and illuminates the mural, a focal point. The artistic, wispy design disguises a boring brick wall as a magnificent work of art. The cozy and intimate setting encourages the consumer to return to enjoy the food and people that they love.

    Read More

  • Great Cups Of Coffee Case Study Answers

    1239 Words  | 3 Pages

    The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as

    Read More

  • Marketing Rosie's Restaurant

    463 Words  | 1 Pages

    Along with that comes affordability. A competitive price that will benefit the low income student community of the University of Regina. Situated in the Wakpa Tower, this is an ideal place considering the fact that this location is not occupied by any other food service allowing Rosie’s café to be the go to place for Wakpa Tower residents. In addition to that the café will self-promote itself every day when residents walk by in the morning before they head to class. Not only that, social media marketing will play a crucial role on the promotion of our product throughout university

    Read More

  • Creative Writing: Starbucks Observation

    1264 Words  | 3 Pages

    I was observing everyone that was coming in from 7:30am to 9:30am. One side of the divider has a glass top, and the lower piece of the divider, made of wood, is painted brilliant red. Individuals can really see through the glass divider and become acquainted with the exercises within the café. I was entranced by the two red roof lights which are molded like bloom buds. As I entered the coffeehouse, two major green plants close to the passage welcomed me. The Starbucks not by any stretch of the imagination have an entryway, making it simpler for individuals to stroll in and out. There is a gigantic sustenance and drink counter at the right half of the shop. Behind the counter, there is a long table brimming with distinctive electronic gadgets along the divider. Between the counter and the table, there is a cooler only for ice. The Starbucks had about 10 tables and 2 tables outside. Some of the rules are to not be loud when you are with other people because it can be rude to be loud when other people are trying to get stuff done. Other rule is that you must have your order ready or the people behind you will get annoyed. People are usually really grumpy before they had their coffee so you must be polite and let them drink their coffee. Most people are either on their phones or on their laptops. Most people are either doing homework for school or surfing the web. From what I saw was that college students come to Starbucks to get coffee and do their work while having their coffee. Usually girls would be in groups of two or three and order coffee. Caucasian females were the most out of all the races that were at Starbucks. I saw that almost all ethnicity would come to Starbucks and enjoy a cup of coffee. It was interesting to just observe other people’s actions and behavior. Everybody acts a different way before they had some coffee. I learned a lot from just watching other people live their normal lives.

    Read More

  • Hollywood Sign Research Paper

    392 Words  | 1 Pages

    Today, I headed to Hollywood to meet someone about a writing gig. My favorite part of Hollywood is admiring the Hollywood sign. I suggested that we meet at one of the best Starbucks in Los Angeles. With my free Starbucks coffee tumbler, this day was only bound to get better.

    Read More

  • Homeless Cafes

    790 Words  | 2 Pages

    Since 1988, Cafe 458 has served only 1,000 people, but the staff considers its small numbers its strength. As Nancy Palchanis, executive director, explains, "It is not a feeding program. It is about empowerment. Soup kitchens feed too many people. Our advantage is in the small size." The small size of Cafe 458, and others like it, is translating into success in the lives of their guests . For example, The Bread and Roses Cafe, run by a social service agency in Venice, California, enrolls some of its clients in a six-week intensive course in restaurant work and 20 hours of on-thejob training. Sixty-seven of the 112 people who have completed the program are now employed by restaurants in the Los Angeles area.

    Read More

  • The Coffee Shop Monologue

    775 Words  | 2 Pages

    The shop smelled of the fragrant taste of hazelnuts, cocoa, and creme. Grabbing a menu, and taking a seat at the counter, he asked the waitress about the coffee shop, and how it became so famous.

    Read More

  • Analysis Of A Coffee Shop

    972 Words  | 2 Pages

    The customers looked like they are in the corporate working class and basically come in and grab a coffee on the go and other sit with coworker and chat. The ages mostly varied, I saw 25 to 36 years old as it got later, the younger customers started to come in more frequently 25 and younger. The ethnic was mostly Caucasian and Asian American or middle eastern so there was a combination. Most of the family life cycle (FLC) were solos so is not a family place the coffee shop is more a place to me with friends, but there was a guy that brought in his son approximately 7 years old doing his homework. So in a way it could be a place for peace and quiet. Psychographic segmentation variable is probably best describe in motives and lifestyles. By the left side were the drink were ready there was a sign "Join our even on 12/02 100lb challenges Donate to our Troops" this will insurance appeal to consumer 's emotional motives to care for our troops and donate. Some insights about customer service was that the barista was very patient not in a rush even though the place was busy. Some positives side of the store is that it had free wi-fi but I think they should improve in chairs because they looks wore out. Another think that surprise me was that before I got my drink the steamer

    Read More

  • Cafe Culture Essay

    1205 Words  | 3 Pages

    As I walk into the Northern Pacific Coffee Company, a local café, I am greeted with a smile and casually asked, “Hey, what have you been up to?” I enjoy a short conversation with the café owner or one of the baristas, as I wait for the gourmet coffee or tea that I ordered. By the time I reach a table to sit down and relax with my beverage, I’ve already experienced several short conversations with some of the other regulars. I learn much of the local news and discuss art or social issues with a few people. My experience isn’t uncommon. For hundreds of years, cafes have been a hot spot for local artists, writers, and social activists to interact with likeminded individuals. However, it wasn’t until

    Read More

  • My Observation Of A Coffee Shop

    1294 Words  | 3 Pages

    The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.

    Read More

  • The Coffee Shop

    1120 Words  | 3 Pages

    The Coffee Shop has been around since 1992. Many people waltz in and out of The Coffee Shop everyday, you may even be one of these people who on route to class make a quick stop. But as you exit the building did you notice the small crack at the base of the wall. Where an upset employee threw a tray of mugs? Most likely not, This is one of the many stories that have been shared with me by employees of The Coffee Shop, regular customers, and people who have never stepped foot into The Coffee Shop at.

    Read More

  • Starbucks Segment Analysis Essay

    979 Words  | 2 Pages

    This unique vending idea is particularly significant in a quickly world where technology is attracting more modified and where communal connections are lessening; the clients can bargain some human interaction in their normal lives in a Starbucks store. In spite of what Moore clarifies by demanding that Starbucks is by distant the leader in the industry they have produced. There are numerous disapprovals fronting Starbucks about their single method to customers.

    Read More

  • Classifying Customers of Sincerely Yogurt

    1065 Words  | 3 Pages

    Headlights shine through the big, glass windows of Sincerely Yogurt as a car pulls into the parking space right in front of the store. It’s a cold, rainy night and it is a new employee’s first shift on the job; they are about to have their first customer. The rain pouring down outside makes it difficult to see who got out of the car and what they look like, but as this employee is soon to find out, there are a few common characteristics to the people that enter the store. The customers at Sincerely Yogurt can easily be classified into categories based on the way they look, behave, and by the tip that they leave. The most common types of customers seen at Sincerely Yogurt include: the Old Couple, the Teenage Girl, and the Rich Soccer Mom.

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.

    Read More

  • Factors of Tactical Planning and SWOT Analysis of Starbucks

    2365 Words  | 5 Pages

    Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee.

    Read More

More about The Battle Between the Coffee Shops

Open Document