Marketing Rosie's Restaurant

The most recent and best food service business plan is here. Rosie’s Café servicing the people of the University of Regina. Coupled with excellent food, service, and marketing instinct, Rosie’s café will be the next best thing at the University of Regina.

Marketing Rosie’s café, the demographical approach, I feel can potentially be the most efficient way to segment the market at the University of Regina.

The demographic community is very easy to determine. When observing the University of Regina student body, what stands out is the fact that the majority of the university’s student body is made up of fulltime students; 10989 students as of fall 2014 (U of R). Having said that, being a university student comes with a sizable expense, especially

With plans of locating within the lobby of the Wakpa Tower. This provides convenience for both business success and student accessibility; being one of the only locations on campus without a food service the Wakpa Tower will serve as an ideal location for the business, as well as allowing easily accessible breakfast, lunch, and supper options for residents within the building and students attending classes in the surrounding area.

In terms of the four p’s, Rosie’s café has a very good marketing mix in place. The product being a breakfast, lunch, and supper café style food service. Along with that comes affordability. A competitive price that will benefit the low income student community of the University of Regina. Situated in the Wakpa Tower, this is an ideal place considering the fact that this location is not occupied by any other food service allowing Rosie’s café to be the go to place for Wakpa Tower residents. In addition to that the café will self-promote itself every day when residents walk by in the morning before they head to class. Not only that, social media marketing will play a crucial role on the promotion of our product throughout university