Bass Pro Case Study

753 Words2 Pages
bulb-icon

Recommended: Bass pro shops marketing analysis

Bass Pro Shop has been a celebrated retail store, that is every outdoors man/woman, and child’s dream. This store gets more visitors each year than Disney World. When you walk in to a Bass Pro Shop store you’re walking into an outdoor sanctuary that provides, food, clothes, equipment for the great out doors, entertainment for the whole family, and so much more. As for marketing Bass Pro has it down to a “T” providing the needs of all people in a convenient location. Breaking down Bass Pro Shop’s success can be related to their S.W.O.T. The success of Bass Pro has also made other companies use the destination development method. To begin, Bass Pro is successful nation wide for many reasons mostly because they focus on their strength’s as a …show more content…

Bass Pro Shop has many United States locations, and the number one opportunity I see available is sharing their products worldwide. This would include opening new stores in different countries and trying to sell to a new target market. Although, this would be an expensive cost it could potentially pay off to increase their profit. Retailers that sell sporting goods are plentiful; causing major threats to the business Bass Pro Shop receives. The number one threat is competitors of other businesses. This would include Cabela’s, Dick’s Sporting Goods, and Gander Mountain. They all sell the same kinds of products and sometimes for cheaper. This aspect makes it hard for Bass Pro not to go over the top for everything. Bass Pro is a successful retailer for destination development that other companies are starting to pick up. Other companies are seen the success brought from providing everything in one place and they are doing it themselves. Stores that incorporate destination development include, IKEA and Trader Joe’s. Both retailers provide everything you need in more in one location. They make it fun for all ages whether you’re interested in those products or not. Everything on display is made to catch you eye, and almost everything is available for

Show More
Related

  • Motivation At Dick's Sporting Goods

    607 Words  | 2 Pages

    It is through following these statements that will bring a firm success in the future. However, external factors outside of a company’s control can negatively affect the expected targets and steer the company from their mission & vision. Most companies do not have direct influence on this kind of environment (Harrison & St. John, 2014). The following three sections will evaluate the external forces & trends for Dick’s Sporting Goods. The following also will elaborate on external factors from direct competitors that faces Dick’s Sporting Goods. I will conclude on what other threats Dick’s Sporting Goods can expect to see, and how they can place a buffer in between these factors to stay on track towards their mission &

    Read More

  • Continual Improvement at Lowe’s Companies, Inc.

    1116 Words  | 3 Pages

    Lowe’s grew through strategic choice by heavily focusing on key functional areas involving research and development (R&D), marketing, and logistics. Lowe’s important R&D investments included the creation of two prototype stores. The first prototype with 147,000 square feet catered to large markets and the other with 120,000 square feet catered to smaller markets (Rouse, 2005). Lowe’s used these store prototypes to help guide their continued growth and store placement. The prototypes also aided the company in designing future stores more efficiently with respect to energy and sustainability (Lowe’s Companies, Inc., n.d.). Furthermore, Lowe’s marketing strategy concentrated on attracting new customers and enhancing current customer satisfaction. To bring new customers to the store, Lowe’s engaged in a pull marketing strategy (Wheelen & Hunger, 2012). The com...

    Read More

  • The Financial Evolution of Dollar General Corporation

    929 Words  | 2 Pages

    On April 4, 2008 Goldman, Sachs & Co. submitted a prepared prospectus for Dollar General Corporation. According to the prospectus, Dollar General is the largest discount retailer in the United States by number of stores. They serve a broad customer base and majority of products are priced at $10 or less and approximately 30% of products are price at $1 or less. They believe that their combination of value and convenience is what has kept them ahead of their competitors since opening in 1955. Dollar General has had substantial growth in recent years, growing their number of stores from 5,540 as of February 1, 2002 to 8,229 as of February 2, 2007. This growth encouraged Richard Dreiling,

    Read More

  • Bass Pro Shops Business Analysis

    1266 Words  | 3 Pages

    ... a high brand image; while, maintaining customer satisfaction with existing customers and breaking into new markets. Bass Pro is one of the largest U.S. retailing chains of outdoor sporting goods and has an image to uphold, not only with its name but with its products. Maintaining customer satisfaction with existing customers keeps them loyal.

    Read More

  • Under Armour Case Study

    1017 Words  | 3 Pages

    Advantage: Expanding the sale of products in foreign countries will help UA to become a global competitor in the world market for sport apparel and performance products; enhancing the global awareness of UA brand name and strengthening the appeal of UA products worldwide.

    Read More

  • Business Analysis of J. Crew Inc.

    2073 Words  | 5 Pages

    I would suggest that they incorporate more diversity in their ads and campaigns to reach different ethnicities if they want to continue to expand. Also, in stores, particularly the Willow Grove, PA location, is very large and spacious. Upon entering the store it is primarily women’s apparel and accessories, as well as men’s. Maybe the company can incorporate more of its products in this location, to provide consumers with more of a product assortment.

    Read More

  • What Is The Difference Between Kohl's Pricing Strategy And Retail Strategy

    699 Words  | 2 Pages

    Retailers rely on product positioning to bolster the value of their products. Determining product positioning requires the analysis of target customers, the market competition, the definition of competitive advantages, and the communications needed to deliver the chosen position to the consumer. Kohl’s is an example of a department store that has successfully deployed a pricing a retail strategy, which evaluates and incorporates price, place, product, and promotion.

    Read More

  • Bass Pro Case Study Summary

    398 Words  | 1 Pages

    Based on the articles and company literature, I believe that Bass Pro Shops need to propose the cultural integration to achieve greater synergies. When two companies merged, it is unlikely to have a 100% fit. A certain degree of change is inevitable. Since Bass Pro and Cabela has been in the industry for many years, each has its own competitive advantage. For example: Cabela ranked better in social media presence, returns, refunds, and exchange policy. On the contrary, Bass Pro do exceptional well in pursuit growth strategy by providing excellent customer satisfaction. I would recommend to take the best of both cultures and create a new one by using the following Action Planning.

    Read More

  • Retailing Strategy: Nordstrom's Retail Positioning Strategy

    807 Words  | 2 Pages

    Nordstrom’s retail positioning strategy provides it with the competitive edge it needs to differentiate it from competitors who also serve similar markets.

    Read More

  • Under Armour Case Analysis

    798 Words  | 2 Pages

    Adding to overseas sourcing so that lead time could be faster for design and production they could also divide the business up and have different locations for orders and new products to make business faster and

    Read More

  • Best Buy Case Study

    1032 Words  | 3 Pages

    According to Forbes magazine, the electronics retailer Best Buy has been the downfall for many years due to a wide range of various different reasons.

    Read More

  • The Downfall of JC Penney

    531 Words  | 2 Pages

    Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...

    Read More

  • Is Walmart Good For America Case Study

    707 Words  | 2 Pages

    The opportunities to acquire other companies in Europe, Asia, and South America are virtually unlimited, and Wal-Mart always has the option to build its own stores there as well. Wal-Mart has also created additional opportunities for itself by designing several formats for its stores. The superstore concept which is such a success in the U.S. can be used in foreign countries where indicated, but Wal-Mart has also developed other store concepts that it can use where conditions seem to favor them: discount stores, neighborhood markets, and Sam 's Club warehouses, in addition to Internet web sites in the native language of the country ("Wal-Mart Fact Sheets"). Wal-Mart can exploit its opportunities by developing distinctive branding such as the Sam 's Club for every segment of its

    Read More

  • Wal-Mart Stores, Inc. Analysis

    1986 Words  | 4 Pages

    To increase the amount and type of stores internationally, as it is in the United States.

    Read More

  • Krispy Kreme Analysis

    1686 Words  | 4 Pages

    The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.

    Read More

More about Bass Pro Case Study

Open Document