Bass Pro Case Study Summary

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Based on the articles and company literature, I believe that Bass Pro Shops need to propose the cultural integration to achieve greater synergies. When two companies merged, it is unlikely to have a 100% fit. A certain degree of change is inevitable. Since Bass Pro and Cabela has been in the industry for many years, each has its own competitive advantage. For example: Cabela ranked better in social media presence, returns, refunds, and exchange policy. On the contrary, Bass Pro do exceptional well in pursuit growth strategy by providing excellent customer satisfaction. I would recommend to take the best of both cultures and create a new one by using the following Action Planning.
Action Plan for Cultural Integration between Bass Pro Shop

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