Association Membership Recruitment and Retention

999 Words2 Pages

Step one to take an assessment of your situation is an extremely important step that is often disregarded. Organizations often look at the challenges they face but they don’t necessary identify membership opportunities. While working for AmeriCorps I was a part of the team that worked with state commissions to help their state nonprofit programs run well. This position also required that I participate in the yearly grant review process. Basically we would read through all the applications and pick chose the “best of the best” based on things such as the needs in the state, if they were focusing on a presidential initiative, how they have done in the past and what they plan to do. This process only weeds out a few and than we look at their potential for success. This always goes to recruitment and retention. If you can’t recruit and retain your program will have little to no success. For those who were unsuccessful during the grant review, were encouraged to work with their programs at the beginning of the year to identify their shortfalls and later this assessment process became mandatory. An important point that Levin made was that an organization needs a historical perspective, meaning it is helpful to be aware of their successes and failures and to learn from them (364). The assessments that each commission fills out on their programs will require steps to address the problem and develop a plan. Regardless of whether you are aware of the problem or not, if you don’t have a plan of action there would be no guidance to make changes. There needs to be somewhat specific attainable goals. As Levin mentioned, the membership goal should be to recruit and retain (365) but it would be helpful to be specific about the criteri... ... middle of paper ... ... some case a lot more has to be done while in others it doesn’t. People are really attracted to USAID and when things like the disaster in Haiti happen even more people are interested in helping. You can see that for an agency like that retention isn’t a focus. Yet, you can imagine that retention could be an issue for posts in Afghanistan. Knowing that it is a difficult place to live and burnout is high USAID doesn’t leave officers their for longer than a year. So they have created a rule so there is no retention issue. My experience is not related directly to memberships although AmeriCorps does recruit members but my position worked with commissions who worked with programs and recruitment and retention occurred at the program level. However, you can see how many of my points can relate to association membership recruitment and retention.

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