Equal’s business during 1980s:
Equal’s product was the first product which created by Searle and it was a new development aspect in the artificial sweetener market. It made from new substance, and this substance was an innovation of Searle that added significant value to the market, which that invention called aspartame. Equal was seeking to their objective by improving their product to gain better Advantage to compete other similar product in the market which called Sweet’n Low’s ( a sugar substitute), and at the same time Equal never surrender to their competitor which are selling almost to similar kind of their feature of Equal product. In this regard Equals was continuous focusing to improve their product, so for that effort, which was exerted from Equals, gave to them advantage result in the market. For that implementation Equals was progressively improve in artificial sweetener market. The importance aspect for us to know that Equals was Implement a good marketing strategy for them, which it was a primary marketing strategy demand, it concentrate to creates a new product substance in the artificial markets, and Equals realized that their product is getting better opportunity than a competitor product ,for that aspect Equals was supported by Increasing the advertising to gain more primary advantage of marketing strategy for their product in the market to be in the lead.
Sweet’n Low’s was implement different ways of marketing strategy , and that type of marketing strategy was implement before Equals appeared is different when the Equals came up in the market, at the first way of marketing strategy which was implement before Equals appeared in the sweetener market was primary demanded marketing strategy, they created n...
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...use it has good brand name in the market , and has large percentage of the market share and also has high and strong demand for it, because it has some advantage differentiated it from the Natra Sweet Spoonful, it can be used for baking, and its old product in the market the consumer adapt to used this type of brand for the long period of the time, and it satisfied and served large portion of consumers needs in the market. While other brand which called Natra Sweet Spoonful, it has less demand than Equals, and it served low portion of the market share which has lower percentage than Equals, also its a new product in the markets that satisfied the needs of the costumers who only interest in diet and concerned with lifestyles and looking for low calories artificial sweetener. For that the best brand to expansion is Equals because it has higher demand than other .
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