However broad these changes may seem to the modern day audience, it is important to
show how the classical methodology of effecting persuasion is relevant today. Aristotle states the three means of effecting persuasion are “ (1) to reason logically, (2) to understand human
character and goodness in various forms, and (3) to understand ...
... middle of paper ...
...nd logos are used by ad-writers in an attempt to persuade them, the public can look clearly at the underlying purpose of the advertisement. As Corbett and Connors point out, “a knowledge of rhetoric can help us to respond critically and appreciatively to advertisements, commercials, political messages, satires, irony, and double-speak of all varieties” (25). A close reading of Rhetoric and other forms of ancient rhetoric can be beneficial to a student who wishes to truly understand how advertising and commercials work. The ability to wade through advertising that only offers a mild truth, or worse yet a lie, has become a great attribute associated with post-modern American thinking. After a careful study of Rhetoric's past, we as Americans may be able to discern truth from propaganda, need instead of want, and fact from fiction.
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