Analyzing Human Behavior through Advertising Essay

Analyzing Human Behavior through Advertising Essay

Length: 980 words (2.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Media is so rampant, a whole chapter of human history can be written only based on advertisements and commercials. Not only does the media show the progress of human history, but it also shows human emotions, social behaviors, moral values, and many more attributes. People are literally surrounded and bombarded with advertisements; with every turn of a head or click of a button they hear and see commercials, billboards, and radio announcements. These forms of media extract the important wants and needs of society. Some of these wants and needs include food, fashion, sex, health, and money. This essay will not only analyze human behavior through advertisements, but explore the major advertising topics and strategies.
People might simply conclude that the motive of the advertising industry is to sell their product. However, they fail to recognize the science that goes into advertising. Yes, the advertising industry is trying to lure people into buying their product, but they do not do it blatantly. Having developed a guard against advertisements, people automatically tune out, or flat out reject sales messages. Of course marketers have realized that problem, so they developed a way to work around the ignorance of the general masses. Advertisers either entice consumers with sexual references or they persuade consumers through strategic language such as weasel words. Weasel words are such as “many”, “best”, “like”, or “help”. These words appear and retain their definition until placed into context. Another words they mean one thing by themselves, however when used strategically they mean nothing. No matter how hard people try or how aware they are, at one time or another they will fall in to an advertising trap.
One of the most com...

... middle of paper ...

...e is wearing. However when both men and women are sexualized and placed in the same picture, the idea of male dominance emerges. Through numerous depiction of male dominance over female people learn to accept it, not because it is right, rather they accept it because it appeals to them. Sex is the message that carries across any advertisement; it captures people’s attention and subconsciously convinces them that the product will give them more sex appeal.
Society is built upon and run by media, and the people who live in it have adapted to a lifestyle of constant consumption. Following the trend is not bad, however it is important not to be mindless consumers. Advertising industries will constantly bombard people with their crafty advertisements and commercials, although unavoidable, people can take a step back and analyze their surroundings and how it affect them.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analyzing Marketing Through John Stuart Mill Essay

- Analyzing Marketing through John Stuart Mill If a company pays you $90,000 per year to promote a product that harms people’s health, would you accept it. Marketing is a business branch that creates strategies to persuade an audience to purchase a product or service. Marketers need to have a four-year bachelor’s degree, but they also have to have certain skills and abilities to accomplish their work. The University of TAMIU offers courses such as Business Strategy, Buyer Behavior, Advertising and Promotion, Marketing Research, and Business Logistics Management (TAMIU Degree Works) to train a marketer student....   [tags: Coca-Cola, Marketing, The Coca-Cola Company]

Better Essays
2140 words (6.1 pages)

New Possibilities for Mobile Advertising Essays

- Review of Related Literature Nowadays, mobile phone advertising is becoming the mainstream and a new avenues that offers endless possibilities as digital innovations in all types of digital media including mobile phones or cellphones, cellular-enabled PC or tablets and another brees of hand-held device which transform and totally changed the game on how marketers advertise through mobile advertising and that is the advent of smartphones or highly advanced form of mobile phones. According to Dr. Preeta H....   [tags: phones, marketing, privacy]

Better Essays
1268 words (3.6 pages)

Essay on Viral Advertising

- Viral advertising is a relatively new craze that has quickly become the next big thing in marketing. A word of mouth (WOM) strategy, it forces marketers to create branded videos that consumers like so much that they want to share it with friends. To achieve viral success, an ad must create enough buzz to generate one million views, which is the standard tipping point where a video can go from popular to viral status (Teixeira, 2013). This task proves difficult not only because it’s centered on the premise of asking consumers to market a brand for free, but also because of the uncertainty that surrounds the entire phenomenon....   [tags: viral video phenomenon]

Better Essays
1830 words (5.2 pages)

Essay on Analysis : ' Buy Ology : Truth And Lies About Why We Buy

- Work Cited Lindstrom, Martin. Buy-ology: Truth And Lies About Why We Buy. N.p.: Crown Business, n.d. Print. All information gathered from this source. Book Review: Buyology Martin Lindstrom, a global branding expert (one who travels the world studying, researching, and applying marketing techniques to improve the sales of a product), writes an informative book about the techniques of marketing, and new innovative research in the field of Nueromarketing. Thus Martin Lindstroms’ main objective addressed throughout this book, with the use of personal studies, is to condense corporate spending towards a more efficient marketing tool besides the current failing one....   [tags: Advertising, Brand, Marketing, Brain]

Better Essays
1798 words (5.1 pages)

Big Data:The Latest Revolutionary Technology Essay

- Big data, one of the hottest technologies used today, is found in various fields of our society. People must be surprised if they realize how their lives are affected by big data. For instance, many companies use big data to make a plan of next year. Sales companies use big data to analyze the characteristics of customers. Even using ‘T map Navigator’ to drive through the shortest way is the product of big data. As Big data is one of the greatest new technology today, it is useful in the fields of industry, commerce, and real life....   [tags: digital advertising, google, e-commerce]

Better Essays
1061 words (3 pages)

Essay on The Influence of Mass Media Advertising on Consumer Behavior

- The advertising industry is a multi-billion dollar industry in the United States. Companies compete against each other and allocate big budget to improve and promote advertisements solely to persuade consumer’s preferences toward their brand or product. Advertisers construct a sense of synonymy to brands and products while influencing consumer’s settled way of thinking or feeling about the brand or product, typically one that is reflected in a person’s behavior. The purpose of advertising itself is to persuade audience (viewers, readers, or listeners) to take some action with respect to products, ideas, or services (Curtis, 2012)....   [tags: Media Advertising Essays]

Better Essays
1336 words (3.8 pages)

The Advertising Industry: Targeting Youth Essay

- Our culture is plagued by rampant consumerism. Today’s view of the ultimate reason for human existence is the purchasing and owning of stuff. The idea is that whoever has the most stuff is the best, and from that we form our base of what it means to be an American. As corporations are placing greater emphasis on brands and icons, children and teens are the easiest prey to target. The average American child spends more than five hours in a single day sitting in front of either the computer or television screen while being constantly bombarded with advertising....   [tags: Advertising]

Better Essays
1845 words (5.3 pages)

Advertisings Subliminal Message Essay example

- Fallacious reasoning is the act of forming strong one sided opinions based on one’s perceptions in regards to marketing. Sometimes the reasoning can present a strong message; such as that from a dogmatic viewpoint where only one true choice exist within the mind of the observer. Though not always disagreeable such as the fallacious reasoning dogmatism; fallacious reasoning is used a lot in today’s advertising to influence people in society’s thinking, social atmospheres, and outlooks. The vessels used to reach these unknowing test subjects are viewers are promoted through media networks, or popular culture icons....   [tags: Advertising ]

Better Essays
996 words (2.8 pages)

Campaign Advertising Essay

- Our community (Local monthly glossy magazine): This magazine targets 31% of the local population making it an ideal media outlet for a local event like the Fitness-Challenge kick off. Since the Fitness Challenge focuses on eliminating childhood obesity, parents will be the main target audience. According to the U.S. census bureau 32% of American families with a child under the age of 12 have a stay at home mother. Only 3% of American families with an elementary age child have a stay at home dad....   [tags: Advertising]

Better Essays
742 words (2.1 pages)

Advertising Essays

- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product....   [tags: business Marketing Advertisisng Essays]

Better Essays
1889 words (5.4 pages)