Analysis of McDonald’s Essay

Analysis of McDonald’s Essay

Length: 1650 words (4.7 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Intro

The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
McDonald’s SWOT Profile
I would be further discussing the McDonald’s SWOT profile to better understand the company’s situation. This would evaluate the company’s
overall performance.

Strengths

McDonald’s has the largest fast food market share in the world. As mentioned, it serves 68 million customers every day in 119 countries, allowing it to be the second largest outlet operator with more than 34,000 outlets.


Brand recognition is valued at $40 million. In ...


... middle of paper ...


....com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever.html?pagewanted=all&_r=1& (accessed February 17, 2014).

McDonald's, "Company Profile." Last modified 2014. Accessed February 17, 2014. http://www.aboutmcdonalds.com/mcd/investors/company_profile.html.

"Best Global Brands 2012." Interbrand, 2014. http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx (accessed February 17, 2014).

Ovidijus, Jurevicius. "McDonald's SWOT analysis 2013." Strategic Management Insight, March 10, 2013. http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html (accessed February 17, 2014).

Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Comparative Analysis Of Mcdonald 's The Largest Global Fast Food Company

- Comparative Analysis McDonald 's is the largest global fast-food company operating in over 120 countries. No matter where you are in the world- the experience of ordering, buying, and eating a meal at McDonald 's is virtually the same even though menu items may be different depending on its locality. The success of McDonald 's is due to its employee training, high level customer service, quality of product, fast service, and hygenic establishments. McDonald 's operating system is a great example to other businesses since their operations are designed to satisfy customer expectations and the way they conduct business is the same around the world by successfully transfering expertise develope...   [tags: McDonald's, Hamburger, Ronald McDonald, Big Mac]

Powerful Essays
1076 words (3.1 pages)

Swot Analysis : Mcdonald 's Corporations Around The World Essay

- “Our aim is to provide a fun and safe environment where our customers can enjoy good food made with quality ingredients at affordable prices.” In McDonald’s corporations around the world, this is the mission statement. Keeping in mind ultimate goal to comprehend McDonald 's structure and society and why they keep on being the world 's biggest eatery network I constructed a SWOT diagram that permitted me to consider each measurement included in the business level and corporate level methods. My exploration showed more feasible qualities than shortcomings....   [tags: Hamburger, McDonald's, Franchising, Fast food]

Powerful Essays
722 words (2.1 pages)

McDonald's Case Analysis Essay

- McDonald's Case Analysis I.     Objectives McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture and religion....   [tags: Mcdonalds business Case Analysis Essays]

Powerful Essays
1183 words (3.4 pages)

An Analysis of McDonald's Essay

- The number one fast-food chain McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day. The McDonald's History Raymond Albert Kroc 1902-1984, A Salesman Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West....   [tags: essays research papers]

Powerful Essays
1731 words (4.9 pages)

Essay on Analysis Of Mcdonald 's ' Food Labeling

- Case Activities 5 Spotlight on McDonald’s – Food Labeling This case focuses on McDonald’s Corp.’s Happy Meal that consists of an entrée, a small order of french fries, a small drink, and a toy. McDonald’s started to direct their marketing of the Happy Meal to children between the ages of one to three in the early 1990’s. Later in 1995, McDonald’s released documents known as “McDonald’s Nutrition Facts” that made the nutritional information for its foods products available. While each document provided a list of food items with a nutritional breakdown that the restaurant serves the Happy Meal was not included amongst the documents....   [tags: Supreme Court of the United States, United States]

Powerful Essays
1424 words (4.1 pages)

Analysis of McDonald’s Corporation Advertising Essay example

- Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce....   [tags: Advertising]

Free Essays
1431 words (4.1 pages)

Starbucks Swot Analysis : Mcdonald And Steve Jobs Essay

- Large companies are always in need of new innovative ideas to keep them afloat. Though they struggle with the concept of change and new, these things bring new life to even a thriving company such as Starbucks. If a company does not accept change or try new ideas it may get too comfortable miss out on trends and changes in consumerism thereby hurting profits. To keep this from happening, companies engage in intrapreneurship, a a term made popular by Howard Edward Haller and Steve Jobs in the mid 1980 's (Deeb, 2015)....   [tags: Starbucks, Howard Schultz, SWOT analysis]

Powerful Essays
1052 words (3 pages)

Analysis Of The Article ' Working At Mcdonald 's ' Essay

- In the essay, “Working at McDonald’s,” Amitai Etzioni shares his strong belief that working, especially at McDonald’s type restaurants, is bad for teenagers. I would agree that working is not a good thing for teenagers under some circumstances but at other times it is good. First, jobs affect school involvement and attendance in bad ways. Second, jobs often provide “on the job experience,” but much of the time the experience taught is useless. Third, fast food jobs may provide a disadvantaged status....   [tags: Extracurricular activity, High school, Time]

Powerful Essays
969 words (2.8 pages)

Analysis Of Mcdonald 's ' Establishing A Pure Vegetarian Section Within The Outlets Of Restaurants

- ASSESSMENT THREE APPLIED MANAGEMENT Individual Critical Review McDonald: - “Establishing a pure vegetarian section within the outlets of McDonald’s to provide quality vegetarian food options to satisfy vegetarian customers”. Table of Content.  Introduction 3  Team Evaluation –review 4  Team Evaluation-improvement 4  Project Evaluation review 4  Project Evaluation-improvement 4  Management concept and...   [tags: Research, Scientific method]

Powerful Essays
1922 words (5.5 pages)

Swot Analysis Of Mcdonald's Vs. Burger King Essay

- The McDonald brothers' first restaurant, founded in 1937 in a parking lot just east of Pasadena, Calif., didn't serve hamburgers. It had no playground and no Happy Meals. The most popular item on the menu was the hot dog, and most people ate it sitting on an outdoor stool or in their cherished new autos while being served by teenage carhops. That model was a smashing success--for about a decade. Then America's tastes began to change, and the Golden Arches changed with them. As cars lost some of their romance, indoor restaurants took over....   [tags: McDonalds Business Compare Burger King]

Powerful Essays
1362 words (3.9 pages)