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Comparison mcdonald to burger king
Comparison mcdonald to burger king
Comparison mcdonald to burger king
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The outside of the McDonalds has the old awning which has the traditional colors of red, yellow and white. The awning of this restaurant does not extend out into the street and the restaurant has big clear window outside. Inside the restaurant is different. This McDonalds also has the upgraded colors and infrastructure. The McDonalds is not the biggest, but not the smallest and looks very up to par. The floor consists of a dark brown type of tile with a black lining in between the tiles. The restaurant also has a mixture of tables and booths. The tables are located towards the windows. The tables have a circle shape and have a light beige color. The tables are supported with a black beam underneath. What was different from this McDonalds from the rest is that these tables had leather chairs that you can sit on. From the way they look I think they were attached to the floor. On one side the leather chair is black while on the other side of the beige table the chair is red.
The booths were a light soil brown and were made of hard plastic and some of these booths were connected with the new green/yellow McDonalds chairs. The restaurant also has a mixture of hanging chandeliers that were green. These chandeliers hung over the tables with the leather chairs that sat by the windows. One new thing they had was some sort of shades like the one you hang at your window hang in certain parts of the restaurant. They were rotating but had words on them such as “chilled,” “beef,” “pepper,” and “tomato.” The shades were colored black while the words were a mix of the colors white, green, red, and yellow. It caught my attention because I had not seen this at the other McDonalds. There was also another shade design but it was made of wood and wa...
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...ts on. His jeans were dusty and so where his light orange yellow Timberland boots. He had had black and grey hair and had a tool belt around his waist.
I only saw two of the staff members behind the counter working. They were both young girls around 20 years old. They both had similar features they were both wearing the same McDonalds outfit which consisted of a black shirt, pants and hat. They both had their hair in ponytails which came out the back of the McDonalds black baseball cap. The cash registers they had was brand new since they could actually touch the screen. I did not see a manager but the boy who was making the burgers was a young Black male also in his 20’s who had a black shirt as he was sliding the burger onto the metal trays. The janitor here also wore the black uniform and was constantly cleaning the restaurant with the standard blue mop bucket.
The ethnographic study took place at McDonalds’ shop, Leeds, local market in the afternoon of Monday, 17th January 2011. From away I could observe the huge logo of McDonalds. I stood at the entrance and stared at the shop for few seconds. The shop was far more elegant than the average McDonald’s. The interior has a minimal style with posh chairs, tables, black art deco fixtures, beautiful paintings and attractive lights and draperies. There were large windows so it was impossible for customers to see into the Harvey Nichols store. Also, outside were window boxed filled with flowers or greenery. I could hear some relaxing music. At first glance, I noticed that customers were people with different age groups, genders, ethnic classes, social classes and cultural backgrounds. The language which was more spoken was English. [Without thinking, I was moving towards the counter, I faced] the girl behind the counter [; she] was wearing a red t-shirt with a cap and a hut. She seemed to be in a rush to handle the orders. Despite that, she was friendly and with a smile on the face to welcome the customers. The most co...
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:
With the help of 68 million customers around the world, McDonald’s has become a top ten company in the world with billions of dollars coming in. The story of McDonald’s started within the minds of Richard and Maurice McDonald in San Bernardino, California on May 15, 1940. The two brothers came up with the idea of the fast food chain with the observation from their father who was an owner of his own restaurant called “The Airdome.” Later, the brothers were given the idea to add the thought of a corporation with the help of Ray Kroc, seller of the milkshake machine that has been used at McDonald’s. Ray Kroc turned a locally branch fast food restaurant into what it is today. Today, McDonald’s is a company that is highly respected because of how
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
In many ways, McDonald’s is the model business empire. All-American food, speedy service and a perceived value for money all go some way to explaining why the giant corporation continues to pack in diners to its restaurants every day. Nothing seems to dent the popularity of the mighty Big Mac, even under the pressure of harsh criticism that golden arch still stands tall. Somethings however you just can 't ignore on many different accounts very disgusting things have been found inside of different items on the menu. “Katherine Ortega bought a large order of nuggets from a Newport News McDonald’s and took them home to feed her kids, only to shake a deep-fried chicken head out of the box and onto the plate. That’s not white meat, obviously.”(K
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).
In 1980, McDonald’s gained three major achievements. They marked their 25th anniversary since Ray Kroc opened his first restaurant. They did not celebrate that much, but they were happy nonetheless. McDonald’s also opened their 6,000th restaurant internationally in Munich, Germany. They did not stop opening restaurants interna...
When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
The McDonald’s Corporation case study take a comprehensive look into the competitive market of the fast food industry. Particularly, McDonald’s and some of it greatest fast food competitors. In this analysis I will be revealing the marketing strategies of McDonald’s and other fast food companies. Identifying the trending tastes of consumers in this market, tactics used by McDonald’s competitors such as Wendy’s and Burger King to one up the marketing strategies of McDonald’s. I’ll also be assessing the strength, weaknesses, opportunities and threats of McDonald’s in this market segment. Evaluating the consumer purchase decision process and purchase type in the food industry. Lastly, I’ll explore which growth strategies I believe would make the
Also, the staffs are to wear the correct McDonald's uniform, so they will be easily noticed by customers, if they need help by the staff wearing black trousers and top with a McDonalds logo on the t-shirt.
"McDonaldization.com - What Is It?" McDonaldization.com - What Is It? N.p., n.d. Web. 11 Dec. 2013. http://www.mcdonaldization.com/whatisit.shtml
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades
McDonald’s restaurant was founded by two brothers, Richard and Maurice (Dick and Mac) McDonald, in 1940. They initially opened the restaurant under the name McDonald’s Barbeque which was located in San Bernardino, California. The McDonald brothers had a vision of a drive-in restaurant that focused on quality food and good service. They served a simple menu consisting of 20-25, mainly barbeque, items. In 1948 after eight years of operations the McDonald 's brothers discovered that the majority of their revenue was coming from hamburgers. With this in mind, they decided to change the menu and set their focus mainly on hamburgers. They also changed the name of the restaurant to simply “McDonald’s” and adopted an assembly line approach in the production process. After continued
McDonalds is one of the world’s largest fast food chains, feeding many people for low prices. What people don’t understand is what is actually
Economies of scale are the advantages that accrue as organizations become bigger and expand their activities. The firm that I chose is McDonalds. It is one of the world’s largest fast food restaurant chains. McDonald’s economies of scale allow for bulk purchase of products, faster growth, specialized management, and franchise support. Additionally, profits received and significant cost savings are a big part of McDonald 's economies of scale.