• The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
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...e companies because they almost touch all possible medium to communicate their message, even they also tried experimental marketing tool as well. Almost everything was perfect from artist to ad agency, conceptualization to communication tools. According to us it is very much require in communicating the message and Flipkart ad is the perfect example of creative representation. Because creative executions increase the recall value and long term brand awareness, maybe due to content used in communication. According to us they must have to emphasize on radio and paper advertisement and should also increase the TV ad frequency .telemarketing and door2door promotion is the other way out but may be expensive but they want to tap bigger market size they have invest more on all medium because in today’s world customer acquisition is the key of every business success.
Target, the nation's #2 discount chain, now operates more than 1,500 Target and Super Target stores in 47 states, as well as an online business called Target.com. Target and its larger grocery-carrying stores, Super Target, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart. After years of struggling to turn around its Marshall Fields and Mervyns departments stores divisions, the discounter sold them both in 2004. Target also owns apparel supplier The Associated Merchandising Corp. and issues Target Visa and its proprietary Target Card (www.Answers.com/topic/target-corporation).
J. Crew, also known as J. Crew Group Inc., is a private label company known for its preppy fashions that are fashionable yet costly. Essentially, the company was owned by the Cinader family for most of its history. Mitchell Cinader and Saul Charles founded the company in 1947. It was originally known as Popular Merchandise Inc. doing business as the Popular Club Plan, in which Mitchell’s son Arthur was the overseer. The company sold women’s clothing through in-home demonstrations. In the early 1980’s, Cinader and Charles observed catalog retailers such as Land’s End, Talbots and L.L. Bean reporting rising sales in revenue. With intentions to increase sales and duplicate success of these well known companies, Popular Club Plan began its own catalog (http://www.fundinguniverse.com/company-histories/j-crew-group-inc-history/).
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
As the public is increasing demand for goods, industry tried various methods to sell their goods, so that the public has a desire to purchase the commodity, therefore media advertisement becomes important factor in this free market system. Everyone has right to properly merchandise, there is a wide range of advertising, as print ads from the largest open-air, to a small sticker, although the gap between the scales is quite large. Each of them can express their own product, and we are in information explosion century. Therefore media advertising has higher than the permeability of propaganda to make public understanding of the characteristics of the product. We usually can’t avoid media advertising that even in a bus line or chatting with few friends. Media Advertising is becoming a culture to involve our part of life. So advertising need to avoid any contains rhetorical devices or fallacies to mislead people.
For many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of $2billion due to some unexpected accounting charges. However, revenues increased from $62.7 billion in the previous year to $96 billion. In 1991, the c...
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
It helps create bonds with customers by listening to them about the products and taking the customers opinion into consideration. After all, media marketing is very influential in the world of business and marketing. More and more businesses are working at creating a more well-rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the business ad is on. Media marketing will continue to grow and progress as time progresses and more and more people gain access to the internet.
Jeffrey Bezos, the founder and current CEO of Amazon.com, initially started the company as an online bookstore in 1994. Within several months, Amazon spread its operation to all 50 states and abroad. Presently, customers from over 45 countries buy at Amazon. Over a short period of time, the company expanded sales to electronics, video games, software, CDs, DVDs, MP3 downloads, food, furniture, apparel, jewelry, and toys. Today, the company even produces its own products such as the Kindle series. Also, Amazon.com is one of the major providers of cloud computing services. Currently, the company is the largest global online retailer responsible for 20% of online retail market share.
Business strategy and model: Zappos.com had a differentiation strategy with which they had differentiated themselves from the rest of the market. They had use a unique corporate culture in their company which was one of the major competitive edges of the company. According to the CEO of the company, Tony Hsieh, that everything that they had done at Zappos such as their relationships with 1,200 to 1,500 brands, policies and website style could be copied, however, the only thing that no one could copy from them was their unique culture. Zappos had 10 unique core values as a basis of their company’s culture, employee performance and their overall operations. They were hiring and firing people on the basis of their abilities that whether they were living up to these core values or not.
Creativity should be the framework and backbone to every effective and successful ad campaign. However, true creativity is the ability use creativity to generate value to not only appeal to audience but also the brand. (Terranova 2014) Creative advertising draws consumer’s attention and motivates them to purchase the products.
Here, visual merchandising will be a beneficial tool in defining the exclusive identity of the brand and thereby increasing the sales and their market value. It is the appropriate time that the Indian retail industry understands and adopts the beneficial traits visual merchandising rather than the traditional practices of display of products and communication via sales personnel. The customers are trends aware and the stores on the other hand have managed to up the glamour quotient. Only a link of brand communication between the brand products and shoppers remains missing. (Pundir, 2007)
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Many companies have realized through extensive research on the Indian economy that Indian consumers are hugely influenced by different methods of advertising. Indian consumers mostly use to purchase the home durables like Television, Refrigerator, Air conditioners, etc., with only ads in mind. Consumer attitude and behavior hugely influenced by advertisements, as example Life Good (LG) and Samsung are the brands that are most popular in Indian market due to the advertisements, on the other hand Onida the old brand which used to provide huge sales in early 1990’slacked in sales due to less advertisements, as per their manufacturing of products with wide range and less on price, but still the taste are not for consumers.