Qualitative Research Advantages And Disadvantages

Doing a research project is a significant part of many undergraduate degree courses in universities worldwide (Robson, 2014). Therefore, to write an interesting and quality research project, learners ought to understand the fundamental principles of research like qualitative/quantitative methodologies and primary/secondary research. This essay will analyze each of these fundamentals definition, examples, disadvantages and advantages.
One of the major foundation of research is qualitative methodologies. Qualitative research collect the information in the non-numerical structure; it is created to reveal target persons behavior and viewpoint that drive it with reference to particular topics and problems. It usually used in-depth studies of small group of people or each individual, participant observation, group discussions and diary exercises to guide and help the development of theories (Flick, 2009). Example of this

Its various forms includes online or mobile survey, paper questionnaire, email poll, etc (Wyse, 2011). Examples of quantitative research can be survey about how much money people spend for vegetables each week or what are the most way to learn English in Korea. The advantage of quantitative research is it can help the researchers to collect information quickly and objectively. There are lots of information that might be collected through this method so the researchers can have the big overview of the issue or topic .Moreover, the data based on number so it is easy to analyze and place together into a form or chart. Nevertheless, the information will not be in-depth and hard to manage targeted information researchers wants. Quantitative method plays the important role in doing research, indeed most business have used quantitative research such as market size, demographics, client inclinations, etc to make decisions. (Jones,