Intercontinental Hotels Group Case Study

Introduction

InterContinental Hotels Group (IHG) is the largest hotels group company worldwide and one of the leading company in the hospitality industry. This assignment will analyse IHG in twelve contexts: how it started as a brewery and moved to hotels and the hospitality industry, the number of branches they have and where they are situated, how the company helps the environment as well as how they embrace new technology and develop the industry, the rules or code of conduct that all employees should learn, what the group does to help and improve the local community and people, as well as some of the bad news that could damage this company, the main offices that control the branches and hotels, and finally, the final report from last year, 2015.
Background, Locations, and Environmental Sustainability

These offices are in Denham in the United Kingdom, with Mr Richard Solomons who is the Chief Executive Officer of IHG since February 2003, and lead 660 hotels in the UK and Europe; Atlanta, Georgia in the United States of America has the high responsibility of managing 3,840 hotels all over the USA; the Singapore office which covers a vast area of the world by managing and operating 267 hotels in Asia, Middle East and Africa. IHG entered China with the size and activity of the market by opening a particular office in Shanghai for the management and operation of its hotels in China which is estimated at 265 hotels; it is very close to the number of hotels in Asia, Middle East, and Africa (IHG, 2015). $1,803 million was the gross income for IHG in 2015. Nevertheless, the operating profit for the same period was $680 million before items and tax. Almost the half of the revenue came from the American market; the second best market was European market, and after that, Asia, Middle East, and Africa; finally, the Chinese market only made 11%. The full year dividend is increasing 10% to 58 pence (IHG,