Essay PreviewMore ↓
The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle.
The setting for the female advert is a dressing table with flowers surrounding the collection of products and the mirror. A lady is looking in the mirror and we can see her reflection and an additional reflection which could be someone else. The darker reflection in the mirror looks like an older woman, which could imply that the perfume makes her feel younger. If someone sees the advert of her looking at herself in the mirror, which makes her appear younger, they will envy her and decide to buy the perfume themselves. There are a few bottles on the table and the small bottle at the front is the perfume. You can tell instantly that this is an advert for females because the flowers are very feminine and are unlikely to be on a male advert. Having the female perfume surrounded by the whole collection makes women want to get the whole set. The setting for the male advert is outside and has been located on what looks like a cliff with the ocean behind it. It is not very “busy”; it’s just the bottle on a cliff with a background of the sky and a bit of sea. This could work on the male audience very well because males are more likely to just pick out one specific point on the advert, such as the bottle.
The camera angle used for the female advert is at eye level on the side of one woman’s face, but front on for the other woman. This could be for the reason that it is showing the transformation from when you were not wearing the perfume, to when you are. The soft focus may have been used to have a romantic rendition of the image. The undefined lines in the soft focus could also make the female audience feel like they need to have something soft and feminine; this is as an alternative to making women feel strong, protective and powerful, which are all very masculine things.
How to Cite this Page
"A Comparison of Two Advertisements." 123HelpMe.com. 18 Apr 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our lives because we see a product that we want and love so we buy it and when a new and better product comes along we push the old product to the back of the cupboard or even throw it away; this encourages... [tags: Papers]
1255 words (3.6 pages)
- A Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine 'Marie Claire.' 'Marie Claire's target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general women's issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going to begin by describing the 'Always Ultra' sanitary towels advertisement.... [tags: Papers]
2088 words (6 pages)
- A Comparison of Two Advertisements Advertisements are messages that are intended to influence and persuade their audience. Their purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. Adverts are paid for by the advertisers and is a major source of income for magazines - approximately 40% of revenues. Without money from advertising, much of the modern media would not exist. Therefore advertising is a commercial business as opposed to ‘free’ publicity like press releases and photo opportunities.... [tags: Papers]
4554 words (13 pages)
- A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over.... [tags: Papers]
1120 words (3.2 pages)
- A Comparison of Two Advertisements I am going to compare the two advertisements l have been given, one is 'Save the children' and one is 'Barnardo's'. The points I am going to discuss are logo and contact information, slogan use of emotive language, use of repetition, pictures, use of 'you', message, appeal and target audience. The logo in the 'Save the Children' leaflet is the upper half of a body reaching upwards. It is encircled by a thick line with a gap before it reaches the body.... [tags: Adverts, Compare and Contrast]
1015 words (2.9 pages)
- A Comparison of Two Advertisements In the Persil advert there is a woman that covers more than eighty percent of the A4 page. The whole of the advertisement follows a yellow theme. At the bottom right hand corner, there is the products picture- a box of washing up tablets, but this is small in comparison to the size of the woman. There is some writing, which suggests that if you use this brand of washing tablets help to keep your skin soft. We can tell that she is married because she is wearing a ring on her left hand, ring finger.... [tags: Papers]
887 words (2.5 pages)
- A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!. Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’.... [tags: Papers]
806 words (2.3 pages)
- A Comparison of Two Advertisements The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle.... [tags: Compare Contrast Marketing Brand]
1043 words (3 pages)
- A Comparison of Two Advertisements Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income.... [tags: Papers]
1109 words (3.2 pages)
- Comparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a poster advertising the sale of a book, and was stuck to church doors.... [tags: Papers]
730 words (2.1 pages)
- A Comparison of Two Articles on Henri Paul
- Hawthorne's Young Goodman Brown versus Oates' Where Are You Going, Where Have You Been
- Comparision Of Hamlet With Rosencrantz And Guildenstern Are Dead
- Comparing the Narration of The Cask of Amontillado and The Black Cat by Edgar Allen Poe
- Comparison of Kate Chopin's Story of an Hour and William Faulkner's A Rose for Emily
- Comparison Of The Amazing Maurice And His Educated Rats vs The Lion The Witch And The Wardrobe
The shape and design of the bottle in the female advert is relatively small and looks dainty and delicate, which is how females like to be perceived, whereas the shape and design of the male bottle is very “butch” and looks like it is the figure of a male, with the lid being the head and the bottle the body. The design could have the letter “I” on the front of it making the bottle look like “I” need/want it; the onlooker is feeling envious of how the build of the bottle looks, and as John Berger said, “the happiness of being envied is glamour”.
The print and font in the female advert is rather posh and fancy; very feminine. The writing has been put in the middle of the advert so we are immediately drawn in the direction of it but everything still stands out like the collection of products and the flowers. There is also a small piece of writing in the midpoint at the foot, which is the make of the perfume. There is not a main focal point of the advert because there are many things in the advert. The print and font on the male advert is very basic nothing fancy like the female advert. They have the name of the merchandise at the top and evidently state “for men”. Then at the bottom of the advert just the make of the perfume like the female advert. The print is very square and basic. The focal point of the advert is the bottle.
In conclusion we can tell that the male and female adverts have more differences than similarities. The female advert is indoors, with flowers, it is a much softer image than the male one, the perfume bottle is smaller, the print is fancier and it is trying to convince you that the perfume is making her feel younger and the audience will envy her. The male advert is outdoors, not very busy at all, the bottle is the shape of a male body, the font is square and very basic and it is trying to convince the audience that it will make them bigger and stronger. This does not make one a better advertisement than the other, they just have to grab each audience men or women in different ways.