Innocent Smoothie Case Study

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Firstly, you are required to think about the following:
Innocent smoothie
(brief introduction of the company; Innocent was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding.
How Innocent smoothie is sustainable?
Sustainable ingredients
Sustainable legacy
Sustainable packaging
Sustainable Brand
Sustainable production

Why is sustainability important in the business environment?
‘A process of change in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current …show more content…

For the enterprise implies, therefore, a concrete commitment to reduce emissions to try to prevent climate change; savings and the reuse of resources by closing the cycle without waste; attention to their impact, knowing often use a natural capital slowly regenerated, to promote the restoration of ecological systems and protection of biodiversity. The urgency and seriousness of the effects of human behavior on this our only planet require companies a strong …show more content…

Empirical research shows, however, that the unwary enterprises to social and environmental sustainability, and more likely to operate in a climate of conflict, with the most problems with the stakeholders.

Responsible companies often show positive results of competitive capacity, turnover and value added per employee, but not on the shareholder wealth. These, however, preserve more equity capital, because the company, while not the most profitable, is more competitive and with less strategic risks and thus more robust in the long term. Barattano therefore future of the company (and not forget our society) against short-term profitability.

The ratio of cost of sustainability and performance of responsible companies is not necessarily neither positive nor negative, and this is already good news

2.) Secondly, you are required to choose an organisation or industry to critically evidence some of your previous

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