What´s Crowdfunding?

765 Words2 Pages

Crowdfunding creates funds for new projects by using internet and social media. This can benefit small business projects to obtain their required funds. A project receives small investments from wide range of individuals through web advertising and social media. The individuals (investors) who have invested in the project may receive incentives such as discounts on the products, early opportunity to purchase their products, inclusion of their name in the list of contributing founders etc., so, they are not purchasing the share of the company. Crowdfunding avoids going to the banks, friends and family to get funds. It also avoids giving up partial ownership of their company. The websites like www.rockethub.com, www.peerfunding.com, www.kickstarter.com are some of the examples of crowdfunding.
Crowdfunding is mainly useful for new entrepreneurs. It helps them to raise funds for the support of their projects and provides protection to the investors from fraudsters and it has appropriate rules from the government. This paper focuses mainly about working of crowdfunding, different types of crowdfunding platforms, status of crowdfunding in different countries and strengths and weaknesses of crowdfunding.
The Working of Crowdfunding is based on the collaboration between investors, intermediaries and entrepreneurs. Investors are a large number of ordinary people who can donate small amount of money for the ideas they find interesting. Intermediaries are crowdfunding websites. These websites allow investors to invest money in the projects they are interested in. These websites connect investors and entrepreneurs. Entrepreneurs are who asks finance for their projects. Entrepreneurs post their description of the project in a crowdfundin...

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...ublicly can easily be stolen.
• It is only internet based. Entrepreneur lacks advice.
• The startup companies (funded through crowdfunding) are riskier and failure rate is very high.
Crowdfunding is valuable and useful tool in today’s World. It has many advantages. The weaknesses can be exploited and can lead to a better system.

References:
Colgren, D. (2014) The Rise of Crowdfunding: Social Media, Big Data, Cloud Technologies. , 96(4), 56-57.
Salzsieder, L., & Cornell, D. W. (2013) A Critical Look at THE JUMPSTART OUR BUSINESS STARTUPS ACT. , 83, 18-27.
Turban, E., & Volonino, L. (2013). A look toward the future of information technology. Information technology for management advancing sustainable, profitable business growth (9th ed., ). : J. Wiley & Sons.
Jegeleviciute, S., & Valanciene, L. (2013) Valuation of Crowdfunding: Benefits And Drawbacks, 18(1), 39-50.

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