Three Primary Types of Decision Making Systems Essay

Three Primary Types of Decision Making Systems Essay

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Define the three primary types of decision-making systems, and explain how a customer of Actionly might use them to find business intelligence.
The three primary types of decision-making systems are: the transactional support system, the management information system, and the decisions support system (, 2014).
First, the transactional support system encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational or structured decisions. Some examples of transactional information are when customers purchase stocks, make an airline reservation, or withdraw cash from an A.T.M. (Baltzan, 54). A customer of Actionly could use this information for behavioral targeting purposes. Behavioral targeting refers to a range of techniques and technologies which allows advertisers to increase the effectiveness of their campaigns (I.S.P., 2009). Actionly’s customer could then apply this information to its current advertising strategy to ensure that they are getting the most return on their advertising investments. For example, McDonalds may choose to advertise grilled chicken sandwiches on the screen of an A.T.M. machine close to one of its restaurants at 12:00 p.m. if transactional information gathered by Actionly suggests that there is a spike in the frequency of the A.T.M.’s use at that time.
Next, the management information systems are business functions like accounting and human resources, which moves information about people, products, and processes across the company which facilitates decision making and problem solving (Baltzan, p.14) Electronic communications such as Facebook and Twitter have provided many new tools to ...

... middle of paper ...

...mplex personal profiles, which details the interests, ambitions, and skills of the consumer. I believe this invades the privacy of the consumer because this personal information could potentially be used for criminal purposes like fraud or theft.

Works Cited

Baltzan, P. (2014). Business driven information systems. New York: McGraw-Hill/Irwin.
Davenport, Thomas & Short, J. (1990), The new industrial engineering: information technology and business process redesign, in: Sloan Management Review, Summer 1990, pp 11–27.
Freetutes. (N.D.). Retrieved from:
I.S.P.(2009). Retrieved from: "ISP Behavioral Targeting versus You". 2008-09-26.
Jerpi, L. (N.D.) Retrieved from: › ... › Marketing Strategies
Vale, D. (2013). Retrieved from:

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