Symmetrical Communication Essay

Symmetrical Communication Essay

Length: 1385 words (4 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

Introduction
This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management.
Body
Effective definition of symmetrical communication
Grunig and Hunt (1984) defined symmetrical communication as” the management of communication between organizations and its publics” (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either “collaborative or symbiotic” (Grunig, 1989. P. 13).


Explanation of symmetrical communication


The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves “creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics” (Bruning &Ledingam 1999: 158).
Symmetrical communication serves as a tool for negotiation and compromise, a...


... middle of paper ...


...s, 1990).
The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995).
In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment.








Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Seven Principles Of Communication And Verbal Communication Essay

- Verbal and non-verbal communication is conveying information from one place to another. Verbal communication is when information or messages are communicated or exchanged through words. There are two types of verbal communication consisting of written and oral communication. Verbal communication involves ‘face-to-face conversations, group discussions, counselling, interview, radio, television, calls, memos, letters, reports, notes and email’ (The Business Communication, 2017) .Whereas, non-verbal communication are information or messages that are exchanged or communicated without any verbal communication....   [tags: Communication, Nonverbal communication, Writing]

Good Essays
727 words (2.1 pages)

Digital Media And Strategic Communication Essay

- For the purpose of this essay, new or social media can be defined as the participatory online media that create and spread information in a democratic and collaborative manner. Social media uses technological tools and applications that enable people to connect and share opinions, news, and knowledge. A few prominent examples of social media applications are Wikipedia (reference), MySpace and Facebook (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Sharenow (media sharing)....   [tags: Communication Media Technology]

Good Essays
1508 words (4.3 pages)

Concept of Risk Communication Essay

- Concept of Risk Communication Communication is an exchange of thought, message, and information by speech, visual, signal, writing or behavior between two or more living creatures (Wikipedia, 2013). The purpose of communication is to inform, educate, or even occasionally persuade. Moreover, risk is the potential of exposure to harm, and it is triggered by irresponsibility production in the world (Rohrmann, 2008). Moreover, risks involved in the level of individual or groups encounter in the future as well as the possibility of injury and risks also involve public’ cognitive judgments of this possibility (Cox, 2006)....   [tags: process of modernization of human decision making]

Free Essays
1203 words (3.4 pages)

Essay on Crisis Communications

- Crisis Communications Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation’s image restoration campaign and explain Benoit’s theory of image restoration. Also, I will discuss how crisis communications fits into public relations models....   [tags: Communicating Communication Essays]

Good Essays
1284 words (3.7 pages)

Essay about The Development Of Website And Social Media

- The development of website and social media has attracted scholars’ attention in various fields, including communication field. Subject of the study are mostly private companies and philanthropy organization (Waters and Lemanski, 2011), political party (Soon and Soh, 2014), or non-government organization (Waters, Richard D. & Jamal, 2011; Richard D. Waters, et.all, 2011). Most of the studies about government website/SNS is related to e-government (Mergel, 2015; Chatfield and Reddick, 20??; Gunawong, 2015; Mergel, 2015), government website function and features (Rahardjo, Mirchandhani & Kailash, 20), public administration (Bonsón, Royo, and Ratkai, 2015) or government’s perception on websit...   [tags: Communication, Public relations, Sociology]

Good Essays
1463 words (4.2 pages)

Public Relations Between An Organization And Its Target Audiences Essay

- INTRO : Public relations is a term which is notouriously hard to define, PRINZ believes PR refers to ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences’. Through deconstructing this definition and discussing related theories it becomes more clear how public relations functions in contemporary New Zealand. DELIBERATE & PLANNED: When the definition states ‘deliberate and planned’ it refers to the notion that public relations does not just happen, a lot of preparation and thought occurs before carrying out any form of PR....   [tags: Public relations, Communication, Public]

Good Essays
1063 words (3 pages)

Mass Communications And Mass Communication Essay

- Mass Media’s Future: Always Evolving to Thrive Mass Communication has been adapting the way it works and spreads as long as it has been present around the world. The industry has changed so much throughout the years and will transform in the future in order to satisfy people 's needs. These days it’s not even considered mass communications because it’s not just a large amount of people who are being given information, but now it’s everybody that eventually receives the information one way or another....   [tags: Time, Future, Communication studies, Past]

Good Essays
737 words (2.1 pages)

Listening in Communication Essay

- A vital aspect of interpersonal communication is the style in which one listens. While every individual possesses their own preferred method of listening in communication, it can be enlightening to analyze our own strengths and weaknesses so as to maximize effectual communication. Within the confines of four main listening style categories, I have chosen those which best describe my own personal listening style. Upon exploring the four different personal listening styles from which we had to choose, I was surprised to realize that I am considered a people-oriented and content-oriented listener....   [tags: Reflective Paper, Interpersonal Communucation]

Good Essays
1276 words (3.6 pages)

Interpersonal Communication Essays

- Interpersonal communication is the most important kind of communication. It happens when two individuals are in a close proximity to each other, and they are able to provide immediate feedback to one another. IPC (interpersonal communication) is the way we express our thoughts, feelings, and ideas to the people around us. Interpersonal communication is something you need to do well as it affects many aspects of your life. Interpersonal communication is a learned skill that can be improved with knowledge and practice....   [tags: Communications]

Good Essays
1494 words (4.3 pages)

Communications Essay

- What is communication. According to Hybel & Weaver (2004, p7) the terms ‘Communication’ which is interact with others to share information and beliefs, exchange ideas and feelings, make plans and solve problems. Sometimes this interaction is done interpersonally, in a team or small group, in a conference and sometimes through the media or via computer. We may say that communication consists of transmitting information from one people to another. Communication theory is explains the process of transmitting information, the form and structure of the information, the function and effects of the information....   [tags: Communication Definition Analysis Research paper]

Free Essays
1208 words (3.5 pages)