137), which states that, gathering information or feedback through Facebook is worthy. This is because, the company can hear about the problems consumers are facing and have an early opportunity or advantage in solving them. The author, Hammond (2011), also found similar results regarding the social networking site, Twitter. According to the study of Gurau, C., (2008, pp.169), online social marketing unveils a chain of prospects and hurdles for
These sites offer a platform where brand information is posted. These programs aim at attracting attention from the users and encouraging them to share this information to other users and sites (David, 2009). Most users trust these sites as information is mostly posted by the management of these business, therefore, it is mostly firsthand information. Further, these platforms are easily accessible as only internet access is required by the users. Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market.
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
Introduction In today’s ambitious world, social media has developed opportunities businesses can benefit from. Business owners are able to reach more customers and present their brand through these networks, most times free of charge. Although businesses have been slow to implement this channel of communication, they have begun to recognize the value added to their industry by use of social media. In reviewing literature on social media and its effect on business relations, it is evident that social media is rapidly changing business marketing and communication practices. Even though there are numerous studies on the initial impacts and potential benefits of social media, further studies ought to be considered for business owners to further understand the long term advantages from the use of social media.
The advent of new technology such as the social media has penetrated into the market and altered the way customers seek information. As the number of social media users escalates companies are advised to take advantage of the emerging marketing channel and effectively communicate with customers. Its interactivity, ubiquity and accessibility qualify it as one of the most cost effective marketing tools today. This research paper is an exploratory study about the role of social media in marketing. Introduction The meaning of the term ‘social media’ can be derived from two words which constitute it.
Businesses also need to abstain from throwing too much information on a customer all at once. Advertisements on social media should be incremental and be well thought out. Creativity is also an important factor that determines the success of a social media advertisement. Businesses can intertwine promotional activities in there advertisements to keep a customer’s attention.
Being able to reach those outside of your reach with a click of a button has changed the face of business to date. The Social media platforms such as Facebook, Instagram, Twitter and LinkedIn, etc., offer opportunities to build relationships whether professional or personal. Marketing is the activity; a set of instructions, and the process for creating communication, delivery, and exchanging offerings that have value to their customers and clients. The right marketing strategies allow for businesses to grow their brand. The underlying rule is to ensure consumers always get what they want and to always meet the supply of their needs to keep them coming back for more.
Creative listening is one of the ways to achieve social proactivity. Companies set up keywords to monitor via social channels about their brand and product names. Social proactive customer service is about finding the customers and wannabe customers who have problems to solve and proactively addressing their concerns before they raise with the organization. Nowadays even organizations are going one step ahead by delighting and surprising with gifts for the customers who are giving quality help on social channels. StarHub community Building an online community is really important fo... ... middle of paper ... ...customers, but the brand fans community is very useful for targeted advertisement online as these people showed interest in the product.
How Case Studies Acquires the Harnessing Power of Social Media to Grow your Presence? The realm of online marketing has perilously transformed. Now you have the actual control what will be said to your customer about your company. Now you can prepare and push out your marketing material and make it conspicuous so the world listen what you want them to. There might be chances, customer may have grumbled, but their friends from the community could hear.
With the emergence of new socialmedias, it has effectively improved how Public Relations professionals perform their duties of building and establishing a brand or company. Now, it is easier to publicize and promote your brand to the masse through social networks, rather than normal promotional tactics. You would think that with anyone having the ability for their voice to be heard through social media would hurt aprofession. With the increase of technology; it is common for someone to find out news on their phones. Social media has 3 advantages the Public Relations Professionals use to enhance the perception of a brand; “Free” sites to advertise and promote, build short distance relationships with your audience, and increasing exposure of your brand, company, or product.