GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach a targeted customers who earn more than $100,000 annually, and the incentives available aren 't always financial but often include perks like backstage access to concerts and entertainment venues, conversations with the head chef, celebrity meet-and-greets and other value-based inducements.
Of course, worrying about devaluing your upscale restaurant by offering discounts might not matter as much as you always feared. Upscale restaurants can often set their own rules, based on their customers, cuisine and reputations. We 've regularly warned restaurateurs in our posts about the dangers of devaluing their brands by offering too many incentives and running coupons that reduce regular prices.
A recent report by the University of Maryland 's Business School confirmed this devaluation phenomenon among restaurants through clinical studies and analyses and concluded that Groupon-style offers can damage restaurant reputations, especially eateries that offer lower priced meals. However, the study found that upscale restaurants tended to be immune from this risk, possibly because their customers don 't expect to get lower prices on every visit. Regardless of your marketing strategy, you can reach fine dining audiences more effectively with GiltCity’s carefully crafted marketing approach.
GiltCity History and Profile
GiltCity is owned by Gilt Groupe, an eCommerce company that offers high-end fashion, luxury goods and home déco...
... middle of paper ...
...e hits from slowdowns in the market, and we 're not entirely sure that the company has as bright a future as its approach promises. We also feel that there are refined audiences in every American city and that the company 's "exclusive" policy could result in a backlash from perfectly viable markets across the country. We think that these markets are just as important as questionable plans to target Chinese cities.
If you want a turnkey approach to offering incentives to the one-percenters in major metropolitan markets, GiltCity seems to fulfill demanding criteria for marketing fine dining establishments to wealthy audiences. However, don 't dismiss other marketing options where you can educate your customers, foster loyalty and build your own customer profile based on a unique selling proposition, culinary excellence and exacting service standards.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A Classic Erie Restaurant Dining at popular chain restaurants can get boring after awhile, as they tend to have similar atmospheres and can be predictable. Local restaurants, however have a special charm and family feel to them. Every city has their own few special family owned restaurants that are well known amongst the city’s residents. In Erie, PA one of these restaurants is known as Syd’s Place which is located on West Lake Rd near the peninsula. Established in 1933, Syd’s Place has become a staple for many Erie residents as well as those visiting the city.... [tags: Restaurant, Food, Rooms, Eating]
1153 words (3.3 pages)
- My Top 5 Restaurants in Vancouver Vancouver is a beautiful city that offers a selection of food. You may find food from Japan, Korea, India, Greek, Mexico, and China just to name a few. I’ve been living in Vancouver for 18 years and fortunate enough to try some of the great food it has to offer. I love exploring different types of restaurants, and the many different combinations of food that they provide. What better place to try a selection of food than the multicultural city that is Vancouver.... [tags: Food, Restaurant, Types of restaurants]
948 words (2.7 pages)
- “Life is like a restaurant: you walk in, hopefully find good food and good company, and walk back out.” says Taylor Ryan, which couldn’t be more true. Oftentimes, fine dining can turn out to be a positive experience, but sometimes it can be the exact opposite. I’m a student at West Chester University and I don’t usually go out for fine dining, but when I do I still have high expectations. I always hope to have a great time, in a great environment, while enjoying a delicious meal. This would make my outing well worth it.... [tags: Restaurant, Food, Eating, Types of restaurants]
849 words (2.4 pages)
- Pinterest Review Many restaurant owners don 't believe that maintaining a Pinterest account provides the same benefits and cost-value results of other social platforms, but posting on Pinterest increases a restaurant 's exposure to the most favorable demographic group for restaurant marketing -- the women who choose where people dine about 80 percent of the time. The Pinterest platform isn’t like other social media, but its design is based on a different way of browsing that 's like entering a building with specially curated merchandise of interest to each user.... [tags: Marketing, Advertising, Twitter, Restaurant]
1004 words (2.9 pages)
- We all know that everyone gets excited when going out to eat at different restaurants are fun but have you ever thought about the effects of it. Eating out is always a treat for plenty of families and have become a natural routine for many people. That’s why limiting your dining out experience can change your life in many ways; such as saving money, time, nutritional value, even bringing your family together. When we prepare our own food, we know exactly which ingredients and how much is going into our food.... [tags: Nutrition, Food, Eating, Restaurant]
799 words (2.3 pages)
- The United States of America, a country where anyone can become anything he or she wants to be. It is even given the phrase “Land of opportunity.” This is one of the reasons people from different parts of the world choose to immigrate to the United States. Immigrants do not immigrate alone, but bring their cultures with them. One of the representatives of culture is food, and with the vast amount of immigrants, the vast amount of ethnic restaurants are introduced. Beneficial things happened with the rise of ethnic restaurants, they serve as a doorway to introduce different cultures and they improve the country’s economy.... [tags: United States, Culture, The Culture, Restaurant]
1433 words (4.1 pages)
- The restaurant industry is a multibillion dollar industry that continues to grow each day and change the community that they are in forever. Opening a new restaurant will improve the economy dramatically because it will increase the amount of money that is spent in the community. There are many positive factors to opening a new restaurant in a community that boast economic, social, and political remuneration. A new restaurant will create jobs, it will support local food producers and it will help a community economically because the restaurant is giving money back through paying taxes.... [tags: Restaurant, Food, Local food, Want]
2011 words (5.7 pages)
- McDonald's (USA) serves 27 million people every day, 1 million more every year since 2003. Since 2002 McDonald's (USA) have experienced 45 consecutive months of sales increases. In a recent Business Week column, McDonald's CEO James Skinner claims "We've learned. We've evolved. We believe we've cracked the code in the United States."What is the code. Americans like to eat all day long. Most outlets are open 18 hours a day. Others are 24/7. McDonald's essentially want you to stuff yourself from dawn 'till dusk.... [tags: Business Restaurant Industry]
850 words (2.4 pages)
- It was a special day, a day very much akin to a day in a life of a syndicated series, but with no commercials. You see, it was this day one week prior that Captain Planet and the Planeteers had vanquished all of the Eco-Villains (Hoggish Greedly, Dr. Blight, Duke Nukem, Looten Plunder, Verminous Skumm, Sly Sludge, Captain Pollution, and even the nefarious Zarm himself) in an escapade so daring that they incidentally cured global warming, air pollution, and world hunger simply because their heroics were so epic in scale.... [tags: Restaurant Review]
2531 words (7.2 pages)
- Restaurant Management Running a restaurant can be one of the most stressful jobs as well as the most fun and rewarding jobs. If the manager is a good leader with excellent leadership skills and has great followers the restaurant will be rewarded. If not the restaurant will plummet in sales and no one will be pleased. While developing a business. staff is important to running a successful restaurant, it is also essential that management focus on its public relations as well as its sales and marketing strategies.... [tags: Running Restaurant Managing Essays]
2839 words (8.1 pages)
- Looking Skinheads ' World Point Of View And The Reason Of Their Identities
- Strategies Of Improving Cas9 Specificity
- Differences Between Men And Women
- Racial Bias Of American Society Towards The Youth
- Who Was Blame For The Outbreak Of World War One
- Factors Influencing The Drinking Behaviors Among Asian American Youths