Starbucks Case Study

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Every business environment is characterized by a myriad of opportunities and challenges that it must address appropriately to meet its business objectives. In this light, managers and C.E.Os must exercise their managerial duties by clearly giving the direction and range of activities that the firm seeks to undertake both in the short term and in the long term. These activities must be able to bring in positive results in terms of satisfying the needs of the market and the stakeholders. To do this, they re-allocate resources in the best way possible so that growth is experienced throughout the firm’s life. All this entails business strategizing (Tutor2u, 2011). Starbucks’ CEO had a good understanding of the need for good business strategizing, which explains the high success rate that the company has experienced over the years. His strategies were precise; globalization of the company, focus on the beverage market targeting affluent and social professionals, developing a strong brand, investing in an efficient and customer friendly workforce, striving to break new business grounds ...

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