Endura Sports Nutrition is a comprehensive sports nutrition organisation made in Australia. In the highly competitive industry of sport suppliants, Endura rely on their innovative scientific and clinical research to deliver high quality products. Specifically designed to help you train harder, perform better and recover faster, the Endura product rage is made from high quality ingredients and raw material at the Brisbane based facility. Their product rage consists of everything from energy fuelling protein powders to hydration gels and performance bars (Endura, 2016). Endura have a strong history with triathlons and their athletes but also cater to runners, cyclist and swimmers.
More and more people are turning to active lifestyles to improve
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They are using sport nutrition to increase energy levels, supplement their diet plan and gain optimum health not just support their exercise and recovery practices.
ADVERTISING PROBLEM:
Australians are unaware Endura Sport Nutrition and the products they have to offer. The only individuals who are aware of their supplements are the elite athlete and enthusiasts. There is an overabundance of similar products on the market and consumers are overlooking their supplements. Endura need to promote their products in a way that differentiates them from the rest of the industry. They need to highlight that the scientific benefits are unique to Endure and justify the value of the product.
3. CAMPAIGN OBJECTIVES:
- Increase brand awareness 50 % by December 2016 in encouraging user generated content that drives positive word of mouth.
- Leverage brand ambassadors to help educate and engage consumer relationships.
4.
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Their personal website does a great job in promoting their products and highlighting their innovative and scientific value but unless you are already mindful of the brand there is no one driving you to the page. The aim of this digital strategy is to improve brand awareness by educating and engaging existing and new consumers about Endura’s products. After completing an audit on Endura’s current digital presence it was evident that there were key factors hindering their efforts. Their social media network is almost non-existent. There chosen social media platform is Facebook where they often connect with consumers, however Instagram, Twitter and YouTube are neglected. The frequency of posts to all platforms was also a concern with some going weeks without updates. Another concern was the content provided to consumers was repetitive and lacking in excitement and
The physical demands of tournament tennis players can be and usually are very grueling. The body is using both anaerobic and aerobic metabolism along with anaerobic and aerobic muscle fiber types. Tennis is a high intensity sport requiring hundreds of short bursts of activity. Most points only last around 10 seconds(anaerobic) but there is only 25 seconds of rest in between points and 90 seconds of rest in between games which requires the player to have endurance(aerobic). Tennis matches can be long and drawn out, lasting hours or they can be fast, intense and only last an hour. This means having adequate nutrition along with an efficient metabolism is key to being able to compete at the highest level.
Sports drinks are used to supplement the loss of electrolytes, water and energy after exercise, helping the athlete recover quicker by replacing the key ionic-substances back into the body. They are designed to give the athlete an equal amount of carbohydrates and fluids to provide an almost instant rehydration and refuel during physical activity. This essay will explain the purpose of the contents of sports drinks and their uses in the human body.
"How can I build muscle, boost my performance and lose fat?" This question has generated hundred of books and magazine titles. Many people even risk their health in a chance to look "buff." If you spend the time reading these articles you will certainly find no shortage of proposed answers, complete with picture documentation of the results with the use sport supplements. Even recreational athletes who might play softball on the weekend or shoot a game of hoops on occasion find it hard to resist the messages that promise the bigger muscles, and thinner body, and all from a bottle or pill.
Regardless of what sport an athlete is participating, once they reach a certain level there is an enormous amount of pressure. When an athlete is depriving himself or herself of food or making themselves puke after in taking food, they can start to go down a path of malnutrition, which will have a huge toll on their performance. Athlete’s battling eating disorders may experience symptoms such as anemia, muscle loss, osteoporosis, electrolyte imbalance, heart problems and hormone changes (Harms, 2012). A large majority of the time, when athletes are dropping weight they are going to end up developing problems such as fatigue, nutrient deficiencies and impaired growth which are only going ...
Instead of just sponsoring professional athletes to show the benefits of Gatorade to everyday athletes, Gatorade used the popularity and power of the pros to depict a different, broader social message. Along with spectacular technical aspects and varying settings, Gatorade was able to prove to all people that victory in anything or any place comes from initial defeat and was able to ignite the self-drive that all of humanity contains but struggles to find. This strong emotion that is felt in just 67 seconds changes the perception of Gatorade and all it stands for. By directing their message at such a wide audience, they were able to change its reputation and prove that Gatorade products are not just for athletes, but for everyone. With “The Secret to Victory,” Gatorade has inspired and instilled a new sense of motivation in viewers but has also successfully and ingeniously created a much larger consumer
With the concern of becoming bigger and stronger rising among athletes, the focus of the game has drifted out of sight. It is almost as if it is more important to be bigger rather than better than the other team. As more and more athletes use the muscle enhancing drugs and other forms of steroids, the athlete's performance and health comes into question.
...hat the nutritionist provides the proper nutrition for his/her athletes especially when traveling. No matter the condition, all dietary needs must be met by both the nutritionist and the athlete.
Lamb, C. W., Hair, J. F., McDaniel, C. D., & Wardlow, D. L. (2009). Essentials of marketing (6th ed.). Cincinnati, Ohio: South-Western College Pub..
According to the book “Understanding normal and clinical nutrition”, the Recommended Dietary Allowance (RDA) for protein intake is, 0.8g/kg of body weight for non-athletes; according to nutrition professionals this amount can be achieved through a healthy diet (Rolfes, Pinna, & Whitney, 2012). It is well known that athletes, due to their high energy expenditure, need to ingest a greater quantity of nutrients with the purpose of repairing and building muscle cells, besides reestablishing energy storage; The International Society of Sports Nutrition (2007) states that athletes and exercising individuals amount of protein to be consumed depends on the intensity of the exercise training sessions, the quality of the protein ingested in their whole foods diet, besides their carbohydrate intake. Meanwhile, athletes’ protein needs should be about 1.4 to 2.0 g/kg of body weight, and even though dietary supplements are a safe way to meet protein requirement, it would be healthier to obtain the necessary nutrients ingesting high quality foods as part of a daily diet (Campbell et al, 2007).
just to stay in shape. “Athletes put well over 40 hours a week of practice, study, workouts,
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
Whether it is on a track, a pitch, court or rink, nutrition is of vital importance in the development of a healthy, competitive athlete. Athletes must depend on highly nutritious and vitamin rich to keep their body at their healthiest, their mind focused to maximize their performance.
Certain foods can make a difference in sports competition. Conditioning, strength, and speed have been the focal points of athletic training for years; however, the research on nutritional elements indicates their importance to an athlete's optimal performance. Knowing the proper food to eat before, during, and after a physical activity can help an athlete in achieving their desired performance.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...