In today’s society, we as individuals are spending a lot of time with mass media. Supported by Nielsen’s , State of the Media: The Social Media Report 2012 in July 2011, US consumers spent a total of 430.4 billion minutes on the Internet whereas in July 2012, just one year later, we spent 520.1 billion minutes, an increase of 21% (Barozzi 2012). Within that 21% increase of media use on the population in just one year, the youth represent majority of that population. Today’s youth represent the past and future culture of society. They also represent the targeted group that mass media place such a high role on. Because this group includes individuals who minds are still underdeveloped, who deals with low self-es...
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...vents, people, fads, and trends that capture the public imagination […] and also used to describe current cultural trends, and cultural trends of the past that have achieved enduring status” (Glynn 2008). Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. Today’s popular culture is created by the acceptable behavior, look, or whatever fashionable trend there is. As a result, it comes under heavy criticism from individuals who do not follow the accepted fashion of society. Fashion trends do not have to be clothing or even hairstyles, it can also be accessories. Examples are the hula hoop, silly bands, rainbow looms, and even brightly dyed hair styles. The media takes popular culture and exploits people’s ability to become aware of their own cultural values, beliefs and perceptions by their desire to be accepted.
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