Social Media Metrics for Marketing Essay

Social Media Metrics for Marketing Essay

Length: 1834 words (5.2 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Introduction

Using social media to market an organisation has become more common and integral to a success of a brand, product, and company. Social media strategies are used by many organisations, but how do you know if they are successful and worth your time and money? A social media’s success can be tracked quantifiable using metrics (Gold). There are hundreds of social media and web metrics that can be used to determine if a social media campaign is successful, but a few are key and should be monitored at all times (Chitwood). The nine social media metrics presented below are important to the success of a business and should be measured throughout the planning, execution, and evaluation stages of your social media campaign.

Reach

The reach of a social media campaign is the amount of likes, follows, fans, subscribers, etc, your social media platforms gains from your social media campaign (). Your reach is a metric that may not be the most important number to collect, but it gives you a starting point to calculate many other metrics, such as, engagement, impressions, and shares ().

Planning

In the planning phase of your social media strategy you must first collect the current number of followers, fans, likes, and subscribers your organisation has. This will give you an idea of the current reach your organisation holds. In addition, your organisation should create a goal of how many new users you plan to reach. For example, if you have 1000 follower, how many more do you want to reach by the end of your campaign?

Evaluation

In the assessment phase of your social media campaign more data should be collected to ensure you have reached your goal and the social media campaign was successful. To calculate your reach tools, ...


... middle of paper ...


...iness Should Track." Social Media Examiner. N.p., 11 Apr. 2013. Web. 06 Mar. 2014.
Miller, Jason. "5 Simple Metrics to Track Your Social Media Efforts." Social Media Examiner. N.p., 28 May 2012. Web. 06 Mar. 2014.
Smith, Mari. "How to Measure Your Facebook Engagement." Social Media Examiner 13 Apr. 2011: n. pag. Social Media Examiner. Web. 6 Mar. 2014. .
Stobbs, Clayton. "Beyond Likes and Follows: Measuring the Effectiveness of Social Media Campaigns." Web log post. Eloqua. N.p., 27 June 2013. Web. 06 Mar. 2014.
Vocell, Jeffrey. "5 Social Media Metrics You Should Be Monitoring." Web log post. Social Media Today. Social Media Today LLC, 17 Oct. 2012. Web. 06 Mar. 2014.
Yuki, Tania. "Measuring What Matters in Social Media." Web log post. ComScore. N.p., 18
Nov. 2013. Web. 06 Mar. 2014.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

ROI ( Return on Investment): Six Social Metrics Worth Measuring Essay

- ... Since these clients have different needs, their focused metrics will also not be the same. Now, many social media marketers have done their research, piggybacked off other successful campaigns and found valid loopholes that offer other ways to prove traction and results. 1. Google Analytics This helpful, free program is used by all marketing walks of life: search engine optimization, pay per click, web analytics and certainly social media. This won’t specify what people are buying but at least you can see if traffic is coming in from Facebook, Twitter or Pinterest to your website....   [tags: sales, social, clients, focus, tracking]

Term Papers
951 words (2.7 pages)

E-Marketing Plan for TopLine Social Media Consultants Essay

- Introduction/Executive Summary TopLines’ mission is to provide clients with consistent, captivating marketing techniques and get them trained on using social media to engage with and grow their community. Our goals are to help client create memorable experiences for their customers with a “do” versus a “say” way of marketing. We also want to foster and encourage social entrepreneurism with partnerships that create positive public relations as an indirect benefit for the company. The company began in 2014 with a small group of entrepreneurs....   [tags: ]

Term Papers
2731 words (7.8 pages)

SWOT Analysis of Netflix's Social Media Techniques Essays

- A critical SWOT analysis of Netflix’s social media techniques clearly shows they are ahead of the game and not backing down from rising competitors like YouTube which is gaining viewers by increasing the amount of online content. Insert mandate & overview Netflix.Com/social-media-disclosure.cfm For B2B Investor relations, Netflix uses Youtube and has a link on their social media disclosure site. For their B2C Netflix has a general community blog which began in May of 2007. Joris Evers, Director of Corporate Communications at Netflix routinely posts updates to this blog as well as Michael Spiegelman, Director of Product Innovation, and Greg Peters, Chief Streaming and Partnerships Officer,...   [tags: marketing strategies]

Term Papers
1180 words (3.4 pages)

Wall Street Journal Insights Essay

- Wall Street Journal Insights Cobra Kai* This paper serves to identify and glean information from relevant areas of inquiry through desk research for designing a future marketing campaign. The overarching theme is the Wall Street Journal brand, top competitors, and millennial readership but also shows insight into legality, digital media, and exploring cultural memes. The Brand: Trust VS Innovation The Wall Street Journal (WSJ) operates under Dow Jones, which was acquired by News Corp. News Corp is a media conglomerate owned by Rupert Murdoch since 2007....   [tags: marketing, social media, competition]

Term Papers
2532 words (7.2 pages)

Study Proposal: Acceptance of Social Media by Management Schools Graduates

- Literature Review The firm’s efforts in promoting its image and brand inside the organization as well as outside the organization is represented by Employer branding. The distinct and clear image of the firm and its brand make firm valuable in market full of high potential and high performing talent. The leaders and senior executives have recently shown huge amount of interest in employer branding. The research carried out is related to the upcoming methodologies of employer branding. It focuses on shift in branding strategies from advertisements to the more practical and innovative ways similar to using social media as a source of branding....   [tags: Study Proposals]

Term Papers
1994 words (5.7 pages)

Drawbacks of Message Personalization Essay

- Message personalization can create drawbacks for companies, however, when those advertisements appear to be overly intrusive. While RFID tags could be used to target individuals shopping in brick-and-mortar stores, the potential negative brand and customer equity effects of such marketing may not make such efforts advisable. Target experienced this type of issue when it was widely reported that they used ‘big data’ to identify a pregnant woman before she had informed anybody (Hill). An additional problem is that consumer-driven participative marketing efforts are largely uncontrollable by the company, and sometimes leads to negative or embarrassing messages being spread through social media....   [tags: media, adverstisements, marketing]

Term Papers
777 words (2.2 pages)

Why Social Media Marketing Is Important For Any Business Essay

- Introduction: In the early 1990s, internet was the buzzword. Its promise was heralded as ground breaking. Some entrepreneurs exploited the new opportunities it presented to create new businesses, transformed old industries, and also to destroy old businesses (laudon & Traver, 2010). There is no doubt that no company out there today would like to be the next Circuit City, or Borders. These are some of the companies that failed to adapt to the internet and web technology and were swept away by competition....   [tags: Social Media Marketing]

Free Essays
3038 words (8.7 pages)

Essay on Marketing Through Social Media

- Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society. With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet....   [tags: Social Network Marketing]

Term Papers
3156 words (9 pages)

Marketing Usage of Social Media for Customer Engagement: A Wells Fargo Case Study

- Market Usage of Social Media for Customer Engagement: A Wells Fargo Case Study Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014)....   [tags: Social Media, Marketing Plans, Corporations]

Term Papers
1855 words (5.3 pages)

The Who, What, When, Where, Why and How's of Creating a Content Marketing Strategy

- ... It is smart to be active on all social platforms, but most companies need to choose one or two they are the most active on and automate the others. The context of each social media channel is different and you have to treat them differently. For instance, Instagram is more about the company’s personal experiences. Instagram feeds should have a more personal feel like photos of the staff and inner workings of the office. Whereas, images on social platforms like Pinterest would be better off pinning photos of quotes, images of the company ads, or interesting info graphics relevant to the industry....   [tags: company promotion, finding a rhythm]

Term Papers
958 words (2.7 pages)