SEO VS SEM Intro What is SEO? SEO is essentially the optimization of websites so that they can appear or “rank” higher in search engines such Google, Bing, or Yahoo naturally without having to pay a search engine in order to appear in high search results. The general idea of SEO is to create website content that can easily be crawled and indexed by search engines, while the main purpose is to be placed the highest in search results when keyword related to the product or content of a website is searched for by users or potential customers. There are two distinguishable types of SEO, On-Site and Off-Site SEO. On-Site SOE is composed of making sure that the content present in a website is search engine friendly and easy to access to users. When a search engine crawls a webpage it looks for many different details and elements such as tittle tags, headings, original content, sitemaps and links. Once a crawler has finished it will then assign a ranking to the crawled page, the ranking received determines how high that webpage is displayed when related keywords are searched. SEO PRO One of the major advantages of using SEO tactics is that often times the byproduct that is produced. In order to for seo to be successful one must be able to create new content and periodically keep updating or adding even more. New content to one’s website will be greatly beneficial to other marketing strategies such as social media or lead generation. It can be said that by simply focusing on SEO one may be able to “hit 2 birds with 1 stone”. Writing good SEO content can be very rewarding in the long run, if written properly seo content will continue to drive traffic to one’s website once it is indexed by search engines and shown in search results. ... ... middle of paper ... ...advertising methods such as Television ads or magazine advertisement. SEM CON SEM can hit limits rather quickly if a website owner or organization is not adequately prepared financially. SEM’s main con is the cost per keyword(s) used in campaigns, but can vary greatly depending on which keywords are used. Unfortunately most of the desired keywords can prove to be very costly, often times so high that SEM itself is not considered as a marketing strategy. Often times a campaign set up by and inexperienced user may result in high monitary losses due to them paying high prices per lead while receiving almost zero conversion. High SEM campaign costs are due to high Keyword prices, which naturally allow larger companies with higher financial backing to take over many marketing networks, leaving smaller companies with very little potential to succeed using SEM.
This section briefly describes the technical terms regarding online marketing and SEO, which will be encountered in later chapters.
Their main goal is to bring more business to their client website using the popular search engines. They focused on getting maximum traffic to gain top rankings by following the SEO principles. A reputed digital marketing expert, who follow the simple process of making the website appear higher in the search
There is a big difference between SEO tools and SEO shortcut. Those webmasters or SEOs are using SEO tools for monitoring their progress are not going against search engine guidelines. The intellectual algo updates from the search engines (e.g. – Google Panda and Penguin) insisting the SEO consultants to strengthen their quality policy. The effectual SEO strategies include boring jobs like link and keyword analysis, on-page optimization, off-page promotion, etc. It needs human brain intelligence but using SEO tools makes the process more effectual and easy.
This is expected, considering that senior marketing managers are under increasing pressure to assist their organizations achieve organic sales growth with tighter, top down-driven budgets and short time horizons to deliver tangible payback on their marketing campaigns. Marketing managers have less influence on their budgets size, and therefore, they must instead attempt to maximize the impact of the financial allocation they distribute for programs across multiple products, markets, channels, and specific customers, using an increasingly complex mix of new and traditional media. (Saeidi P, Kamran N &Mustafa E, 2012).
Traffic results that is gigantic, and it can make some really lucrative income stream. The main issue is that traffic isn't extremely targeted, and your conversion rates may suck.
Google wants great content whether from you or from when you hire SEO content writers cheap There was a time when almost anything would help to rank you on Google. You could stuff keywords, your article could be poor quality and your article would still rank.
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
Apart from brand confusion, competing to be the best, although initially advantageous to customers in terms of price reductions is disastrous for companies due to the costs involved in this race to converge offerings.
Advertising Spend: The advertising and marketing spend (Case Exhibit 5 & 6) in the industry is in 2000 was around $ 2.6 billion (0.40 per case * 6.6 billion cases) mainly by Coke, Pepsi and their bottler’s. The average advertisement spending per point of market share in 2000 was 8.3 million (Exhibit 2). This makes it extremely difficult for an entrant to compete with the incumbents and gain any visibility.
The truth is that advertising click you can cost a fortune. If you do not know what you're doing,]it’s very easy to slip into a bidding war for a particular keyword and end up spending much more than those visits can give you.
To help these businesses, a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identifying the role that marketing plays in a successful business is demonstrated by the use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010). To be a successful business, the owner of the business should use the marketing mix and the results of market research; having identified its key audience a company has to ensure a marketing mix is created that is targeted specifically to those people.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.