Marketing Environment Analysis

1332 Words3 Pages

Regulatory

Regulations around food trucks can very wildly depending on locations. They must meet many similar codes and regulations that restaurants do because of food safely laws(“How to Start a Retail Food Business”) . They must also be knowledgeable able of all of the local sanitation regulations. A lack of regulations though is linked with a growth in the industry (Odendahl 2012). Vending laws also play a big part, when and where can your truck operate? Your location influence this a lot. Liz Leslie (2013) used Indianapolis as an example on how regulations influence the food truck business;

“Two years ago, a city ordinance threatened the burgeoning food truck scene by prohibiting vendors from selling food between 10:00pm and 6:00am. Since the initial brouhaha, Indianapolis mayor Greg Ballard has largely been on the side of food trucks. Now, with its low regulation, Indianapolis is seen as a welcoming town for food trucks, as compared to other more regulation-heavy cities like Chicago or New York.”

A natural regulations that’s out side of any ones control is the weather (Gaur 2013). Rain, snow, and tornados can restrict when you can be open, and how many consumers will choose you over an inside option. The weather can also be used to your advantage, like an ice cream truck on a hot summer day.

Because they are like any other small business they must pay taxes, insurance on the truck and equipment, and any licensing fees (Jacobs).

Competitive

The Big Cheeze is a fairly popular food truck that serves a variety of gourmet grilled cheese sandwiches. On Facebook the Big Cheese has 1,870 likes and almost daily updating locations, schedule, and menu changes. Looking through their picture I found mostly pictures of...

... middle of paper ...

..., 2014, from http://indianapublicmedia.org/eartheats/food-trucks-coast-coast/
Odendahl, M. (2012, August 1). Indiana State Bar Association. Indiana Legal News. Retrieved February 15, 2014, from http://www.theindianalawyer.com/author?authorId=675
Seo, J. (2013, August 8). The New Cool Kid on the Block: How Food Trucks Evolved From Roach Coaches to Cultural Phenomena. The Huffington Post. Retrieved February 15, 2014, from http://www.huffingtonpost.com/jane-seo/food-trucks_b_3721730.html
Social Media Marketing…For Food Trucks?. (2013, September 26). ModernLifeBlogs RSS. Retrieved February 15, 2014, from http://www.modernlifeblogs.com/2013/09/social-media-marketing-food-trucks/#
Street Vendors in the US: Market Research Report. (n.d.). Street Vendors in the US Market Research. Retrieved February 15, 2014, from http://www.ibisworld.com/industry/default.aspx?indid=1683

More about Marketing Environment Analysis

Open Document