The FDA was given the authority to approve pharmaceutical products for marketing in the U.S. as a result of the Federal Food, Drug, and Cosmetic Act, passed in 1938 (FDA par 2). In 1960’s, the agency issued final regulations for prescription drug advertising, which stipulated that these ads must not be false or misleading, present a “fair balance” of information describing both the risks and benefits of a drug, include facts that are “material” to the product’s advertised uses, and include a “brief summary” that mentions every risk described in the product’s ...
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Almasi, EA. “What are the Public Health Effects of Direct-to-Consumer Drug Advertising?”.PLoS Med. 2006 Mar. http://www.ncbi.nlm.nih.gov/pubmed/1656304. Web. 5 April 2014.
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