Case Study: The Public Issues Facing Coca-Cola

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Recommended: Code of ethics of coca-cola company

1. The public issue facing Coca-Cola in this case, is pollution of water. Water is a crucial essential of the manufacturer to produce their product, the short and long term damage to the surrounding areas was also in question in regards to depriving surrounding communities. When the “gap” widens between the stakeholder’s expectation’s and the actual results, term oil enflames. The stakeholders were now faced with boycotts occurring insinuating that Coca-Cola’s product contained pesticides. With this inference, business will be impacted and stakeholders backlash will follow (Lawrence and Weber, 2014).
Stakeholders interest focused on the large quantity of water that TCCC used while producing many of the carbonated beverages not limited to but …show more content…

With the disregard towards the environment not limited to but including water supply, and pesticides found within their products. Only after the formation of coalitions did Coca-Cola address these issues. Upon the business and financial impacts that these coalitions brought upon Coca-Cola did the customer expectations grow for change to the manufacturing process. After the change of manufacturing practices brought satisfaction to the customers, as they saw how well the product that they consumed was helping the environment

4. Analyze Issue- Coca-Cola agreed to undertake a comprehensive study across-the-board to investigate various products that they manufacture. This study encompassed their manufacturing process globally to better understand the impacts that their water usage had global holdings to analyze the water being consumed. After conducting the comprehensive study, this allowed the Coca-Cola corporation to better understand the impacts on the environment.
Generate Options- This process may allow for creation of protocols that are necessary to address factors that may inhibit growth throughout Coca-Cola. Stakeholders are given the abilities to address their thoughts and ideas for growth. Ethical thoughts and ideas may also be addressed through this stage as

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