To begin with that I’m from country where hinting a gifts for better own life, for good education, great job, nice house, expensive car is absolutely normal in our society. But I would say that hinting gifts is corruption and nothing other. That’s why I would agree with my sales person recommendation – will offer a new LCD TV as a gift to the sales agent. Therefore it doesn’t mean that I support corruption or will be use it in my future career. I only have an experience and would like to use it in my essay.
We can see corruption everywhere, in some countries more in some less. We all know that corruption is not a new phenomenon. It is centuries old.
If I had a company and could win a big account that will mean a lot to me and my company I would probably use one of the corruption methods. But we must know and remember that the presence of business-corruption in market provokes firms to make choices between legal business approaches and illegal bribery. Moreover, the outcome of a chosen strategy will usually be uncertain at the time when decision is made, and a firm's decision will depend partly on its attitude towards risk. I should know if I can risk my company or not because describing the risks, uncertainties and benefits attached to bribery is very important for right decision making. If I knew for sure that my company is not under the risk I will make a decision to deliver a new LCD TV to buyer’s home as a “gift”. Maybe you think that my conduct is fraudulently and false and you might be right. But I would do it in case that my company would have a difficult financial situation, if I would not have finances to pay to employees, if my company becomes bankrupt. Of course, in this case I would try to do all my best for improving and developing my company. In addition, it’s look illegally way of working but if I find a good decision and send this LCD TV as an usual thing, as a present for successful sales, it would not look as a bribery.
Now I would like write briefly about my own opinion on briberies. I think that only bad and non success companies will corrupt for better account and my company what I was writing about, actually, was not success.
When dealing with corruption, first question to ask or to clarify is what corruption is. NSW Research (2002) describes corruption anything from gaining materialistically by virtue of position (for eg. getting a special discount at stores) to engaging in ‘direct criminal activities’ (eg. selling drugs). Newburn (1999) believes that there is a thin line between the definition of ‘corrupt’ and ‘non-corrupt’ activities as at the end, it is an ethical problem. For common people, however, bribery generalises corruption.
Corruption is an individual and institutional process where there is a gain by a public official from a briber and in return receives a service. Between the gain and the service, there is an improper connection, (Thompson p.28). The two major categories of bribery is individual and institutional corruption. Receiving personal goods for the pursuit of one’s own benefit is personal fraud. An example of individual distortion is the financial scandal involving David Durenberger. Organizational corruption involves “receiving goods that are useable primarily in the political process and are necessary for doing a job or are essential by-products of doing it,” (Thompson p.30). An instance of institutional fraud is the Keating Five case. There are also times where there is a mixture of both individual and organizational corruption in a scandal. An example of this diverse combination is James C. Wright Jr. actions while he was the Speaker of the House.
Some people may think that money doesn't corrupt people and that corruption is something that can be controlled by human choice, but money affected the social acceptance of people, it corrupted the thought process of the upper percentage of people, the wealthy people that don't accept the less wealthy because of a social barrier they feel can't be passed, the younger brother that gets rich and feels like his whole family is trying to take his money, the greed that comes along with wealth causes corruption.
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
The runaway corruption in the country harms the business environment and causes collapse of various established institutions and industries.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
Some people said that corruption is rampant in all governments, So that it is not unknown to any ethnic group, region and continent. It cuts across faiths, political systems, religious Denominations and affects both young and old people. Fraud can be found in public and authoritarian rule;...
Bribery is wrong, and it would be almost instinctive to point at the benefits of impartially functioning public servants and incorrupt corporations to our democratic society as justification. However, in this imperfect world where bribery is rife in varying degrees, is it possible to express this notion convincingly? Certainly 'because the UK Bribery Act says so' is far less persuasive to a council planning office in Shanghai than in London, and indeed in compliance with section 7 of the Bribery Act 2010 which relates to commercial offences, it is essential that this question is engaged with on a corporate scale and without assertion through dogma. Accordingly, this essay will argue that elements wrong with bribery are inclusive of both moral and economic considerations. Moreover, in conjunction with international mandates, advent of aggressive legislation such as that of the UK Bribery Act 2010 is representative of global efforts to eliminate bribery. Hence, it follows that bribery can never be considered a normal part of business because it is economically unsustainable in the long term.
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
This essay will attempt to explore the relationship between the two from the definitions, causes, consequences and the solutions. Corruption can be defined as the abuse of public power for private gain. (World Bank, 2004) Corruption is attracting a lot of attention around the world, and is a growing international and regional concern. According to Corruption Around the world (Tanzi, 1998), in its end-of-year editorial on December 31, 1995, The Financial Times characterized 1995 as the year of corruption.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
The existence of bribery and unethical behavior is rampant in the world market and may not change overnight. The question of bribery has been distilled in business literature as a question of ethics. In this situation at the airport with the customs officer, it is important to distinguish between business ethics and personal ethics. In a business ethics situation, the Foreign Corruption Practices Act would prohibit offering any bribe to the custom office – for example to free a shipment of goods that was lost in red tape (Pitman & Sanford, 2006). Most companies also have policies against bribery as well. In this situation, however the main issue at hand is that of personal ethics. When in a situation where your company is unknown and there is no business being conducted, normal business ethics and laws (including FCPA) do not apply only personal ethical standards.
Montesh, M. (n.d.). Conceptualizing Corruption: Forms, Causes, Types and Consequences. Retrieved May 4, 2014, from
In our industry the majority of professionals consider corruption activities such as bribery to obtain planning permission or contracts; billing for unperformed work; production of fraudulent invoices; concealment of bribes; false or exaggerated claims; collusion and cartel activity; inclusion of extra cost to contract claim; cover pricing; employment of illegal workers; cover pricing; and leaking of information to a preferential bidder. Nevertheless are practices that exist in construction, and this is because the people start with small things, and in the end, people will tolerate this behaviour gradually, without realising that his moral scale has been