Essay on Preparing for a Public Briefing or Press Conference

Essay on Preparing for a Public Briefing or Press Conference

Length: 1057 words (3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

This week’s reading lead to some interesting topics, of which this short paper will attempt to discuss. Some of the focuses that the reading went over are: preparing for a public briefing or press conference, what are techniques to use, must air message, developing sound bites, developing pre-printed information, techniques to use in dealing with a hostile press, the importance of body language, recover from a press incident, and can an organization use social media to their advantage?
A major challenge in any crisis is preparing for a public briefing or press conference. At the same times, it seems that one of the trickiest parts of preparing a public briefing or press conference is trying to control the media in such a way that it ensures there is no permanent damage to the company. This is just one task for the Crisis Management Team. Now just preparing a statement may be suitable, however Hoffman suggests, “ the best way to start the process of preparing your response is to go through the exercise of thinking about the questions you will most likely be asked (Hoffman 2011).” This can be accomplished by simply brainstorming all potential questions the press could come up with.
So what are some techniques to use when one is tasked to brainstorm on potential questions? Well according to Hoffman there are three possible techniques. “1. Put yourselves in the shoes of those most immediately impacted by the situation (facility neighbors, customers, supporters, patients and their families, taxpayers, etc.) (Hoffman 2011).” This is the time to practice humility and get to the level of the audience. It is not time to get technical and show off all your vast knowledge. It’s time to just ask the 5 W’s and an H.
The second technique is...

... middle of paper ...

...then you are behind the power curve of the news media, and that is not something that benefits the company and its bottom line.
I know that knowing and controlling your body language would have been a great asset to BP. It is hard not so show and audience your true intent, when your body language makes up around 55% of the message being offered.

Works Cited

Hoffman, Judith C. Keeping Cool on the Hot Seat: Dealing Effectively with the Media in times of Crisis. Highland Mills, NY: Four C's Pub., 2011. Print.
"BP." Deepwater Horizon Accident and Response. N.p., n.d. Web. 31 Mar. 2014. .

Webley, Kayla. "100 Days of the BP Spill: A Timeline." Time. Time Inc., n.d. Web. 31 Mar. 2014. .

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Developing a Public Relations Plan for the Susan G. Komen Foundation Essay

- Susan G. Komen Foundation mission is to impact in the battle against breast cancer. With sponsored events Komen Race for the Cure, Susan G. Komen Foundation has invested almost $2 billion to fulfill a Nancy G. Brinker promise to her sister Susan G. Komen. The purpose of Susan G. Komen Foundation is to work towards terminate breast cancer in the United States and globally through innovative research, community health outreach, advocates and programs exceeding fifty countries. The event that generated the negative publicity towards the Susan G....   [tags: Public Relations Essays]

Strong Essays
946 words (2.7 pages)

Preparing A Speech : Public Speaking

- Preparing a Speech Wendy Lawson SPC 205 Public Speaking Summer 2017 July 26, 2017 Public speaking gives one the ability to speak with confidence and convincing in a public setting. Public speaking gives one the tools to use for personal and professional growth. Public speaking is an interactive communication press. Public speaking requires more preparation and practice than other forms of communication. Becoming a public speaker will enhance your career as a student and employee. It will enhance your communication skills....   [tags: Rhetoric, Glossophobia, Public speaking]

Strong Essays
907 words (2.6 pages)

Johann Gutenberg and the Printing Press Essay

- During 1448 a German inventor named Johann Gutenberg changed the world. With many different strategies that he overcame and ways that he could spread his creation, he did it so that the whole nation could experience his brilliant invention. Although, there were many achievements throughout the world that deeply impacted many things that we still use today, the most important achievement throughout technology is the printing press by Johannes Gutenberg. It helped spread the sprouting of religion, books and as well as influencing the public’s opinion throughout articles and newspapers....   [tags: inventor, printing press]

Strong Essays
1067 words (3 pages)

The Paris Peace Conference and the Treaty of Versailles Essay

- The damage inflicted on Europe during World War I was dire and left Europe in a state of chaos. Consequently, post-war peace settlements were complicated, but were necessary in order to end the period of disorder. World War I concluded on November 1918, when Germany agreed to an armistice. At the end of the war, European leaders realized that their reasons for initially engaging in the war had not been worth it. Countries were torn apart, as established dynasties had fallen during the war and new states were attempting to rise up....   [tags: post war peace, peace conference, lloyd george]

Strong Essays
1580 words (4.5 pages)

Johann Gutenberg and the Impact of the Printing Press Essay

- “Johann Gutenberg and the Impact of the Printing Press” Johann Gutenberg is credited for the invention of the printing press, a monumental advancement in technology that changed the world forever. It has been regarded as, “one of the most important inventions in the history of humankind.” What was once a tedious process, became a fast, easy, and cheap way to produce great quantities of books. It granted public access to a wealth of knowledge never seen before. Rapid spread of ideas was the catalyst of social and cultural revolutions, the consequences of which are still apparent today....   [tags: invention, printing press, texts]

Strong Essays
2692 words (7.7 pages)

John Lennard’s Depiction in the 18th-Century Press and in the Eyes of the English Public

- Through newspapers articles we can take a glimpse at recorded history from the 18th century and see that rape had been a crime committed by many criminals, and dealt with harshly. Most victims of rape assaults were young women that were “robbed of that which constitutes the fairest part of the female sex- her chastity and peace of mind” (Newgate Calendar, Paragraph 3). John Lennard created a reputation for himself, as a man that was found guilty of raping a young woman by the name of Miss Ann Boss on the 15th of June, 1773....   [tags: rape, newspapers, english public]

Strong Essays
896 words (2.6 pages)

Preparing For The Public School System Essay

- Preparing for College in the Public School System Schools are supposed to prepare students for the future, which, for a lot of people, includes college. Today’s public education system is flawed by some key issues that make American k-12 public education one of the worst out of all of the developed countries. Students aren’t being encouraged to think critically in classrooms designed to keep students from becoming leaders. There are also many public schools that are underperforming when compared to predominantly white schools due to lack of wealth....   [tags: Teacher, Education, School, High school]

Strong Essays
1076 words (3.1 pages)

Why Was Printing Press So Important? Essay

- Why was the printing press so important. Human beings are creative species. They have come up with great ideas and invented some wonderful tools since they have been on earth. From the time that someone threw a rock in the ground to make the first tool, to the introduction of the wheel, to the development of electricity and the Internet. These alterations, and many more have been made to provide us the modern life we are living today. There are many inventions that have changed the world dramatically....   [tags: Printing press, Movable type, Printing]

Strong Essays
1180 words (3.4 pages)

The ESRI International User Conference 2010 Essay

- The ESRI International User Conference 2010 is considered one of the largest Geographic Information System (GIS) conferences in the world, with more than 134 countries and over 6,000 organizations whose staff attended the conference. This was ESRI 30th International User conference. During the user conference, ESRI introduced newly released ArcGIS 10 software and provided training seminars for various ESRI software applications and GIS concepts. The ESRI training and white paper presentation topics included: • ArcGIS Desktop Programming 10 • ArcServer and ArcGIS Configuration 10 • Cartography • Cloud Computing • Data Integration • Geocoding • Geodatabase Architecture • Geodatabase Theory...   [tags: Conference Analysis]

Strong Essays
1497 words (4.3 pages)

Johannes Gutenberg and the Invention of the Printing Press Essay

- Johannes Gutenberg and the Invention of the Printing Press Between the 13th and 16th centuries we can see the rise of a print-dominated society; a society which moved away from the Church's monopoly of information that existed until that time. There were many social, economic and political changes. It was not because of the printing press that those changes were brought about, but perhaps they could have not happened so fast without the print. Johann Gutenberg managed to bring together technologies known for centuries before him, adding the idea for movable metal type....   [tags: World History Printing Press Essays]

Strong Essays
3412 words (9.7 pages)