The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore, …show more content…
Research from Nielson’s PRIZM Zip Code Lookup, suggests that the“God’s Country” segment is highly prevalent in both geographic areas of Amherst and Reno (The Nielsen Company, 2016). The reason for an initial rollout in Amherst is due the five colleges in the region, which, in addition to the 30,000 students that swarm the area each year, employs many affluent professors and professionals. This segment’s demographic is college-educated, 45-64-year-olds without children, and is “the most affluent of the nation’s exurban lifestyles” (The Nielsen Company, 2016). Further, the psychographic of this market shows that they drive SUVs, order from Orbitz, and balance high-powered jobs with laid-back leisure. Further, they are adventurous baby-boomers, who are very health-conscious, and inclined to favor quality over cost. Therefore, it can be assumed that they will want only the best food for their pets, and they can afford 10% higher price. Consequently, working business and higher education professionals would be a great market for Farm to Bowl pet …show more content…
Although there are local stations that could potentially reach the target market, these consumers do not tend to utilize this media channel very frequently due to their active and busy lifestyles. Further, the price of using this strategy would be prohibitive when compared to other strategies that have a higher potential of drawing consumers in the local area. SNHU Pet Supply Store should focus the strategy for Farm to Bowl on a local promotion that spotlights the product features. That being said, this approach may warrant consideration as the product expands into a larger geographic
The biggest weakness for Only Natural Pet Food is the limited shelf-life. To tackle this, we offer smaller bags in the existing stores first. Offering smaller bags the company does not have to stock as much on the shelfs, and allow the company to gauge the sales. Furthermore, with the smaller bags it gives the illusion to the customers of smaller price off setting the higher cost of the
The fourth segment is dog treats and claims 18% of the market share for total dog food. While they have a wide variety of ingredient...
This company has committed to deliver organic ingredients that are grown in local farms in a very traditional way. Farmers plant a variety of crops and rotate the fields where they’re planted to keep the soil nutrient-rich and healthy year after year. Produce are never frozen and they are hand cut daily according to the business level to ensure quality of ingredients and
PetSmart and Petco are very similar with their retail pet product stores. Petco was founded first in 1965 in San Diego, California and PetSmart came along twenty years later in 1986 in Arizona. More than one-half of the Pet Stores industry’s revenue comes from these two specialty supply retailers: PetSmart and Petco. The other portion of the industry consists of family-owned stores, small franchises, and small chains of pet stores. The pet store industry continues to grow due to the discretionary income family’s produce and owners’ tendencies to treat their pets like family. PetSmart aims to provide a one-stop shopping experience.
According to the Organic Consumers Association, in 1970 there were approximately 900,000 family farms in the United States; by 1997 there were only 139,000 family farms. This number is continually decreasing by the year. Why is this a problem? Factory farms promote abusive practices in order to maximize production at minimal cost at the expense of the environment, the community, and even our personal health. They house thousands of animals and inject them with hormones in order to maximize their growth and food output. The techniques being used are inhumane and are used thousands of times a day. According to the Organic Consumers Association, two out of every three animal products in stores come from factory farms. Factory farms dominate food production throughout the country. Animals most commonly consumed that require large-scale farming practices are cows, chickens and pigs. The methods of farming are not only bad for the animals themselves, but it’s affecting the meat we put into our bodies, and is therefore affecting one’s health. Factory farms ultimately have a negative effect on the health of both the animal and the consumer of the animal product.
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
Fast food consumption is taking America by a storm and it is for the sake of our lives. Fast food relies heavily on industrialized corn because of how cheap and easy to grow it is. With that being said, animals are being fed with corn rather than being fed with grass. In the Omnivore’s Dilemma, Rich Blair who runs a “cow-calf” operation s...
4. Draw a perceptual map for the pet food market as a whole to be
With the ever-growing population of animal lovers on earth, a more viable, humane solution for food consumption needs to be made, but why make a solution when there has already been one? Meat consumption has been proven time and time again to be unnecessary, but that doesn’t stop the average person from eating a double cheese burger with bacon. Unfortunately, many people are apathetic to what happens to animals in farm factories and continue to support them by buying their products, however, consumers should consider switching to a vegetarian diet because it’s more humane to animals, less farm factories being built can save the planet from deforestation, and with a proper balanced vegetarian diet anyone can maintain a healthy life without the
The prevalence of pet ownership in America has more than tripled during the last several decades, rising from 67 million households during the 1970s to 164 million households in 2012 (Human Society, 2014). The conscious decision by 62 percent of American households to own at least one pet represents a long-term commitment of time, money, and dedication to the needs of a wholly dependent entity. The basic needs for all pets, inclusive of companion animals and farm animals, include several provisions. These provisions include access to safe, clean drinking water at all times, access to high quality food commensurate to the weight of the animal, and adequate shelter from excesses of heat and cold (Agape, 2014). Beyond the life-essential basic needs of animals lay commonly accepted requisites that define responsible pet ownership. These requisites or minimal standards of care include access to veterinary care, access to exercise, and freedom from physical harm.
Another new culinary trend on Seattle for 2014 is locally grown produce. The restaurant world grown more and more into locally sourced ingredients and knowing exactly where their products come from. This doesn’t just count for fresh produce but is also becoming important for meats and seafood. The National Restaurant Asso...
(Eagle, Idaho) March was a bad month for pet food manufacturers. A number of pet food brands recalled their items for a variety of reasons. EuroCan Manufacturing recalled their pig ear dog treats, due to possible salmonella contamination,Wellness Beef Topper for Dogs and Blue Wilderness Rocky Mountain Recipe took their products off shelves due to possible contamination with beef thyroid hormone and Evanger's Dog and Cat Food had to recall their products following the death of a dog. Pentobarbital was found in the dog's food and in two cans of food in the manufacturer's facility. For this reason, many pet owners want foods made in America for their furry friends, and Betsy Farms (http://www.betsyfarms.com) can be of help.
Thirty years later, organic farming was in high demand, but suffered developing pains. Although there was agreements being made, there was no regulations put forth towards organic farming. Fast forwarding to present time, many consumers are starting to purchase organic food products even making it a trend. Written in Inouye, Alena, and McCauley’s 2006 article “Organic Farming Should Be Pursued”, “organic farming is gaining in popularity due to Americans ' increasing concern about food safety and environmental protection.” This quote assumes the reasoning behind the sudden popularity in organic farming is society’s attraction towards the idea of a cleaner food industry and environment. The article also mentions, “As a result, sales of organic foods in the United States have increased by more than 20 percent every year since 1996, reaching $7.8 billion in 2000.”(Inouye, Alena, McCauley) The fact that popularity towards organic farming grows at a rate of 20 percent every single year further proves how its movement has such an impact towards the consumers of
The target market spends time on social media. Advertising with internet ads and social media should be considered. Blissful Bites should appeal to any consumer who wants a healthy choice for their pet food, although due to higher costs it may be beyond the budget of some pet owners. Although internet sales may be effective they might be restricted by high shipping costs. SNHU Pet Supply should continue to evaluate this marketing channel for Blissful
Audit. This may not help the sales of Milo as it does not state where