...So the advertisements may not directly influence children, but at some point the soda could be enjoyed by people of all age groups. The zero sugar content would also appeal to health fanatics or people attempting to shed a few pounds, but do not want to give up drinking soda because of the unhealthy additive sugar. Soda as long as I can remember has been a beverage enjoyed by many people and with new advertisements coming out all the time the competition is stiff. Pepsi did a great job with this advertisement, it appeals to people on many different levels and will persuade consumers to purchase it. Most soda contains large amounts of sugar and I’ve always believed that sugar in large quantities is not healthy.
Aspects of the Marketing Mix The best way to define a market is to recognize the needs and wants of consumers and then focus on meeting those needs and wants. In today’s advertising industry, marketers use the marketing mix as a tool to satisfy their target consumers. Furthermore, the marketing mix contains controllable variables that are carefully managed by the business to meet the needs of a targeted audience. “In other words, a company has control over what product it makes, what price it sells the product for, how it wishes to place (distribute) the product and how it wishes to promote it” (Food Export, 2011 para. 4).
A Competitive Audit of Nestle's Milo I plan to produce a SWOT analysis, PEST analysis and a Competitive Audit on Milo. This is because I’m going to need to produce a good analysis on the market place, if I intend to create the best marketing strategy. This is important because there are a range of options available when creating a marketing strategy. Without these analytical processes I will not be able to identify, which strategy is appropriate. I am going to produce a SWOT analysis to find out how effective Milo is operating and what internal factors may influence its success.
Are there alternatives to Coca-Cola products? In this case, there are several alternatives to Coca-Cola, so the demand is more elastic due to the number of available substitutes such as Pepsi or Dr. Pepper. On the other hand, there are alternatives to diet coke on the market. However, the alternatives for Diet Coke may be cheaper, but lower in quality leaving a strange after taste and without the brand association Coca-Cola so the demand for this particular product would be less elastic. In order to achieve growth in the United States market Coca-Cola has emphasized sales of smaller cans and bottles effectively addressing the issue of high and unhealthy amounts of sugar concentration (Forbes , 2016).
Coca-Cola and PepsiCo are direct or close competitors in the soft drink industry, with 34.2% share of the liquid refreshment beverages (LRB) held by Coca-Cola and 25.8% of the LRB market held by PepsiCo (Bailey, 2014). Being close competitors the products can influence the market share of one another through successful campaigns, which is why paying close attention to marketing strategies is important. The diversification PepsiCo presents vary from Coca-Cola in the fact they have a strong presence in the snack food category which allows them to fare better through the current challenging times, when the demand for carbonated beverages are continually dwindling. PepsiCo remains a considerable foe in soft drinks and having purchased two bottler
They done this so it will draw the consumer in, and automatically know it’s a Pepsi commercial. Also, at the bottom of the ad it says “Joy in Pepsi” they done this so it’s not over doing the Pepsi theme. Although, in my opinion, the blue background done it. Ethos was used in this ad, but not as strongly as... ... middle of paper ... ...Cola commercial, is a war scene this appeals to an audience of all age groups. Both advertisements uses pathos as the strongest, and ethos and logos as the weakest use of rhetorical appeal.
Looking at the recent ad campaign of Coca-Cola called One Brand with the new slogan “Taste the Feeling” it could be seen that Coca-Cola is trying to move themselves into quadrant 4. Quadrant 4 is feeling/low importance which is also known as the self-satisfaction model. In this quadrant the consumer are reactors and the products try to please individual taste. Coca-Cola’s one brand advertising campaign is trying to take something is usually bought without much thought and turn their product into something that makes the consumer feel special or connected while drinking it. An example of this would be someone drinking a certain type of beer because it makes them feel that way.
Caffeine gives a shot of energy to the consumer and is very easy to get dependent on. So if the consumer who is now addicted to Coca-Cola tries to stop drinking the soda they will be forced to go through some very painful withdraw symptoms because of the caffeine dependency that they developed from drinking
2.2.4 Product label packaging Labeling provides information regarding the product category, the products’ ingredients, and product instructions. Consumers when making their mind whether to buy or not to buy a product they are guided not just by the taste, but also some other extrinsic factors such as, brand awareness, labeling, price and origin. When branding your company or service, it’s important to tell a unique visual story. That’s why it’s good to create a label which can excite your clients, attract, and make them proud to use your product. The label provides as a primary source of customer alertness and is very important to make the most of the usefulness of the merchandise.
If you get just one detail wrong it can spell disaster for your marketing campaign. That's where the four p's come in. More specifically, the four p's stand for price, product, place, and promotion. Making sure you have gone through the common questions surrounding the four P's will define your product as a whole, and ensure your marketing campaign's effectiveness. Let's begin with product.