MKT 113: Final Project Part I Final Submission
Cherol Autry
Southern New Hampshire University
The purpose of this document is to provide information on SNHU Pet Supply’s new product Blissful Bites. SNHU Pet Supply has a reputation for providing quality pet products. SNHU Pet Supply desires to begin producing Blissful Bites, a new, all natural healthy line of food for both feline and canine pets. Blissful Bites is a new product and SNHU Pet Supply needs to find the target market for the new product.
The SWOT analysis shows the strengths for Blissful Bites, the bite that brings pure bliss to your pet. SNHU is a pet supply company that is strongly established and the Blissful Bites brand of pet food will fit into the different options
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Described as midscale to upscale, college educated and ethnically diverse. This market is made up of Generation X (Armstrong & Kotler 2015). Although this group is diverse in terms of housing styles from stand-alone housing to apartment living and families with no children to families with one to three children, residents share an upscale urban perspective that is reflected in their marketplace choices. Urban Uptown consumers tend to shop at exclusive retailers, making this segment a good target market for Blissful Bites, sold only at SNHU Pet Supply. They appreciate experience and want to purchase food for their pets from an established and reputable company. They need to receive benefit from the product of their choice. They want what is best for their furry family member. Blissful Bites will provide food for their family pets and come from an established company steeped in experience of providing quality pet foods.
Blissful Bites, is the 100% natural pet food. The all natural content of Blissful Bites is perfect for the pet owner who feels their pet is part of the family. It will appeal to the dog or cat owner who cares about their family’s health. Blissful Bites will appeal to both demographic and psychographic segment that make up the target market. Company experience and product quality will cement customer loyalty and bring success with the launch of SNHU Pet Supply’s Blissful
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The people in the target market spend time each day watching television and listening to the radio. (Nielson 2015) Television is still an effective way to advertise according to Adweek.com. (Lynch 2015) SNHU Pet Supply is already advertising on television and radio. Blissful Bites all natural healthy pet foods will be highlighted in SNHU Pet Supply advertisements. An additional incentive to consumers who buy four products and get one of will be promoted in the advertisements. Grooming services offered by SNHU Pet Supply have consumers bringing their pets into the store. Free in store samples will have pets devouring Blissful Bites, proving that Blissful Bites are pure bliss for your pet. The target market spends time on social media. Advertising with internet ads and social media should be considered. Blissful Bites should appeal to any consumer who wants a healthy choice for their pet food, although due to higher costs it may be beyond the budget of some pet owners. Although internet sales may be effective they might be restricted by high shipping costs. SNHU Pet Supply should continue to evaluate this marketing channel for Blissful
Now that the main negative is out the way, let us look at the pros related to Wainwrights Dog Food.
Howlin’ Coyote Chili also focuses on the health and nutrition issues of the customers. Even though Howlin’ Coyote Chili just emphasizes tresses in promotion about taste, convenience, and flexibility, but it is still valuing the health of our customers and put them at the top of our plan. More specifically, our products are lower in calories, fat, and sodium than
Healthy choices is in demand right now. Thus, allowing SNHU pet food store to launch this new product line to the healthy lifestyle consumers that want the same for their pets. In the meantime, providing the same quality and outstanding service they are used too.
The hospital also offers clients the Banfield Optimum Wellness Plans (OWP), a preventative care package for comprehensive exams, vaccinations, parasite control, routine diagnostics, and unlimited free office visits (Services and Features, 2014). The wellness plans are offered for puppies/kittens along with adult dogs and cats and are considered affordable helping pets to remain healthy and happy. The wellness plan can be customized to the pets specific needs, with spay/neuter add-on, dental prophylaxis, and x-ray packages. Depending on the wellness plan (Esse...
McDonald’s Happy Meal | Secret Life of Pets | Make Pops Laugh – Canada (McDonald’s Canada, n.d.) https://www.youtube.com/watch?v=uYu2-BEvles
Elders Fine Foods China provide a lot of products and services to their customers such as portion control, menu planning, price partnering and reliable delivery. Moreover, Elders Fine Foods China also manufactured the hamburger patties and sausages using the imported meat and operate the processing facilities to control the portion of the steaks. Elders Fine Foods China aim to provide quality products and services to their valued customers by guaranteeing the integrity of our supply chain. Elders Fine Foods China assist, design, develop and provide consultation on customers’ menus. Elders Fine Foods China provides their customers a range of price points that they can compete with others and work effectively in the pricing schedules.
Breakfast cereal brands can reach out their targeted segments like women (who is normally the decision maker in kitchen), children (the influencer) and young people (who usually prefers quick and convenience breakfast) by utilizing many communication channels, such as TV, cinema ads, magazines. In addition, direct promotions which include discounted offers like coupons are considered the best way to attract customers who like purchasing bargain
When we provide care such as dog walking, leash training, or potty break service, you can rest assured that your furry family member is in good hands. We love dogs. Our company isn't simply what we do for a living, it's our passion. We treat each and every pet that we work with,
Barrow notes that Apart from providing a quality product and extensive menu of delicious products to ensure customer awareness and loyalty as well as good publicity coverage and me...
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
We will sell our products throughout well-known hyper markets and online retailers. Since hyper markets are expanding rapidly we are confident that our product will reach out many potential returning customers. During the first year, we will provide samples and brochures informing customers of the nutritional facts of our products. We will also demonstrate the importance of getting enough vitamins and minerals to have a healthy life.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Nutella’s principal message about what it means to be happy in modern society is somewhat skewed. Overall, the message is that anyone can be happier by eating and sharing Nutella, and that it satisfies an individual want. One might argue that another message being portrayed here is that Nutella also satisfies a social want; anyone can be happy in those life situations such as those shown in the ad; while eating breakfast with family, at a picnic table, from a food truck, or while at work. In other words, Nutella advertisers are pushing the idea that happiness lies right around the corner, if we only buy their product. The happiness we imagine ourselves experiencing at the thought of owning a product is probably ephemeral, and when we feel like we need a product to be happy we’re likely just fooling ourselves. It might be a common occurrence that eating Nutella in similar settings can bring happiness because of its great taste ...
Schultze, Kymythy R. The Ultimate Diet: Natural Nutrition for Dogs and Cats. Descanso, CA: Affenbar Ink, 1998. Print.
test whatever it's a bad effect or not. So when it used on humans, we