Pest Analysis Stands For Political, Economic, Social And Technological Analysis

Pest Analysis Stands For Political, Economic, Social And Technological Analysis

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PEST analysis stands for Political, economic, social and technological analysis that describes a framework of macro environmental factors used in the environmental scanning component of strategic management.

2.1.1 Political factors are basically to what degree the government intervenes in the economy. Specifically, political factors include areas such as tax policy, labor law, environmental law, trade law, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or already provided.

In our business there are some specific tax policies. We will collect the taxes from the customers as the product VAT and that will paid to the government as tax. Describing the labor law we are following the government HRM rules. We are giving extra benefits to the labors for working overtime and maintaining other issues of HRM. Political Instability is a vital negative factor in our business. Since the political situation in Bangladesh is uncertain, hence during the worst political situation we take special care of our customers.

2.1.2 Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm 's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.

Economic growth leads to improvement of economic stability of a country along with the individuals which has a great impact on our business.

1. Higher interest rates may deter investment because it costs more to borrow. This could be a problem ...


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...only quality ingredients.
• Consistently offer to our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work.
• Hospitality and entertainment point


4. The Marketing Mix
4.1 Product:
A restaurant is all about foods. We are offering authentic sea foods to our consumers. We are focusing on Indian, Italian, French and Japanese cuisine. There are different types of food like salmon shushi, kaiseki, seafood spaghetti, paella de marisco, fish piccata, fish soup, bouillabaisse, seafood pizza etc. To keep the fish fresh we refrigerate it at below 40 degrees Fahrenheit. Sea food contains zinc, iron; B-complex vitamin, omega 3, lean protein and all are very nutrient. For real taste of foreign cuisine we have one Italian, Japanese, Indian and one French chef. We also offer frozen seafood’s

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