Persuasive Campaigns and Attitude toward Group Projects Essay

Persuasive Campaigns and Attitude toward Group Projects Essay

Length: 951 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Persuasive campaigns have the main goal to change an attitude or a behavior of a certain audience. The potential success of persuasion campaigns lie upon the strength and position of the behavior or attitude that is being transformed. The strength of an attitude or behavior is how strong an individual feels about the subject, the position refers to one’s personal value judgment about the subject. When an individual’s current attitude is positioned to the farthest point away from change and they feel very strongly about a certain belief then it will be very hard to alter their attitude or behavior. Yet, when an individual has an attitude or behavior that is rather neutral towards a given topic then they will be more easily persuaded to change their attitude or behavior.
The reason this is important is because one must understand that even though strength and position are integral they are also different. For instance, one could have a feeling that drinking and driving is a terrible decision, but not care too much about the issue. This means they have a certain position but the strength of their attitude is neutral or weak. This is an issue for persuasion campaigns that target smoking, drunk driving, and promote the wearing of seatbelts. There is a gap that separates people’s actions and their beliefs. This gap is a huge issue for persuasion campaigns that attempt to get people to make logical, safe, and healthy decisions. Despite the best efforts of positive health related persuasion campaigns they are still failing to convince all people to accept their message. Just because a campaign increase an individual awareness or makes them agree more on a certain topic does not mean that that individual will now alter their behavior....

... middle of paper ...

...or each meeting, as well as having the group as a whole exchange email addresses and phone numbers are great ways to improve communication.
Sometimes giving groups certain jobs and positions can also help the flow of communication. By assigning a team leader, note taker, and someone who will email the group on a continuous basis can help to enhance the communication process. The group leader will make certain that everyone stays on task, and will make sure each group member is assigned a task and contributes their own input into the project. The note taker and emailer would work together to make sure all information is being shared in the group. Truly, successful communication is possible in groups. In order to effectively communicate in a group it is vital that all members are aware that they must be able to voice their opinions and contribute to group decisions.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Michelangelo´s Tomb Projects and Inspiration Essay

- The two tomb projects are; The Julius Tomb and The Medici Tombs. The Julius Tomb was commissioned by Pope Julius II in 1505, from drawings made by Michelangelo Pope Julius selected a huge three level monument with over 40 statues. The project was to be completed in five years and Michelangelo was to be paid 10,000 ducats. The Tomb was to be placed in the unfinished Quattrocento choir of St. Peter’s. However Julius decided to build a new church and lost interest in the Tomb project, perhaps because of lack of money....   [tags: Renaissance, catholic church, tomb projects]

Better Essays
932 words (2.7 pages)

Audience Attitude Theories: Charities Campaigns Project Essay

- On this essay I want to look at our study on the Charity Campaigns project. The main goal for us is to know more about the audience attitudes towards those campaigns. By considering this point, it is possible to have a specific look at the aspects of participants’ lives and their behavioral concepts. Related to our subject, there are different theories that can be linked to our project which are related to audience studies. Gathering data through qualitative method is possible by using interviews and it can help us to get valuable records related to specific data that we need to deal with....   [tags: reception theories, research]

Better Essays
1540 words (4.4 pages)

Essay on The Persuasive Text

- The purpose of a persuasive text is to change or alter the viewpoint of the reader for it to agree with the author’s perspective. The intention of this specific text is to persuade the reader to help end poverty today by joining ‘Make Poverty History’ and it uses persuasive language and techniques to do this – this essay will explain the effect on the reader and will focus on analysing persuasive language. Pronouns are an effective persuasive language technique because they address the reader directly....   [tags: persuasive text]

Better Essays
835 words (2.4 pages)

Essay on Regulations on Campaigns: Campaign Finance Reform

- Madness is finishing something again and again, however, needing an alternate consequence. That really well depicts campaign fund change in America. The more awful the framework gets, the more the U.S. manages it. The more America directs it, the more regrettable it gets. Everything began in 1974, when Congress capped campaign contribution limits and spending. Reason for the cap was that more diminutive gifts and less spending might decrease the ruining impact of cash. A less clear motivation, obviously, was additionally less respectable: Help reelect officeholders....   [tags: political action, campaign fund, congress]

Better Essays
900 words (2.6 pages)

Comparison of Two Social Media Campaigns Essay

- Social media campaigns by two different alcohol companies will be analyzed in this report. A comparison would follow after a detailed analysis of the companies’ uses of social media. “Transform Today” is a campaign launched by Absolut Vodka in August 2013. The alcohol company teamed up with artists from all over the world and interacted with consumers via social media. One of the main strategies used in the campaign was ‘#NextFrame”, a collaboration between consumers and graphic artist Rafael Grampa via social media to create a crowd-sourced animation project....   [tags: technology, absolute vodka]

Better Essays
1942 words (5.5 pages)

Semiotics Of The Ad Campaigns Essay example

- Semiotics of the ad campaigns has developed to an ordinary and widely accepted conception in present today society. Semiotics is specifically known as , the cognition by which ads beginning to be recognized as gestures or excerpts or even ideals widely known by the consumer market. Corporations and firms steadily implement humorous and ingenious techniques of persuasion to entice the audience to buy goods and services, this is done through marketing. If theses marketing strategies are accepted and demonstrated properly these corporations can attain higher acknowledgment(recognition) and revenue....   [tags: Advertising, Advertising campaign, Marketing]

Better Essays
1022 words (2.9 pages)

Essay on Campaigns and Elections

- Campaigns and Elections Political campaigns are very significant in American politics and elections. It is the period before the electorate makes political decisions in the form of elections. The attention of the citizens towards politics intensifies as the date of the elections draws near. The salience of voters improves as the election date draws near and could manifest in the form of increased media attention. Political discussions, campaign interest, strength of the intention to vote, and knowledge about the candidates are other manifestations of increased salience of voters....   [tags: U.S. Politics ]

Better Essays
2204 words (6.3 pages)

Is the Use of Sexual Imagery in Ad Campaigns Unethical? Essay example

- Is The Use of Sexual Imagery in Ad Campaigns Unethical. People will soon realize that they're being manipulated by advertising companies due to sexual imagery. Even though a person may buy a product due to sexual imagery, it defeats the purpose of selling the product if the product is not any good. Also, companies will only gain temporary customers if sex is their only strategy for advertising Not only will the consumers feel cheated and utilized, it will take a much greater attempt on the part of the advertisers to regain the customer’s trust....   [tags: marketing strategies, morality]

Better Essays
1754 words (5 pages)

Essay Changing Attitudes Toward Stem Cell Research

- Changing Attitudes Toward Stem Cell Research        There have been new disappointments in embryonic stem cell research since the days of euphoric endorsement of "therapeutic cloning" by the media and biotechnologists. In the past two years, initial enthusiasm over embryonic stem cells has been dampened in the scientific community by some sober realizations, even as patient groups organize public campaigns based on earlier assumptions.   These cells are not as easy to maintain in the laboratory as once thought....   [tags: Argumentative Persuasive Topics]

Better Essays
2590 words (7.4 pages)

campaigns Essay

- For our campaign finance homework, I looked up Senator Maria Cantwell. For her 2004 campaign, Cantwell had raised $1,794,461. Cantwell had self-financed 61.7% of the total amount. That is approximately $10,331,911. Over ten million dollars from her own pocket. The next greatest contribution was from individual contributions. This made up 32.3% of the total, rounding up to $5,406,386. The remaining contributions were from PAC and from the category, “Other.” I was surprised to learn that several of the top contributors were Microsoft Corp., Boeing, Dreamworks SKG, Puget Sound Energy, and the MoneyTree....   [tags: essays research papers]

Free Essays
499 words (1.4 pages)