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...rder of priorities. Additionally, companies like Maybelline Company and Fashion Air historically developed their company plans with little regard for U.S economy because of the assumption that cosmetic sales are not influenced by recession. Through Feedback control cosmetic companies came to the conclusion that economic downturns indeed influence sales. Feedback control made the industry to recognize the needs of previously untouched population which include Afro-American, Asian, Hispanic and native American woman, who can`t wear mainstream makeup lines because the colors were developed for white skin. After successful feedback cosmetic companies had developed separate brand especially for these women.
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