Microsoft Corporation : Business Practices And Anti Competitive Strategies

Microsoft Corporation : Business Practices And Anti Competitive Strategies

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Microsoft Corporation a multinational company headquartered in Redmond, Washington, United States that licenses, manufactures, develops, and supports a wide range of products and services primarily related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. Microsoft is one of the largest software corporations in the world that has diversified in recent years into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. (Microsoft, 2015)
Mostly in the 90’s, experts contend Microsoft used monopolistic business practices and anti-competitive strategies, including refusal to deal and tying, put unreasonable restrictions on the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Branded for its face-to-face hiring process with ambiguous questions, countless studies and ratings were generally favorable to Microsoft 's diversity within the organization as well as its overall environmental impact with the exception of the electronics portion of the business. (Microsoft, 2015)
Analysis of the Strategic Cascade
Microsoft has diverse audiences that are deeply engaged across all of our digital experiences (i.e. PC, TV, gaming and mobile). So we can deliver our message to them whenever and wherever we go. Microsoft has categorized our audience members as ...


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...rimary cash moguls it’s Windows and Office franchises. The organization has been spending profoundly to expand into new markets. The Microsoft Zune is designed to compete with Apple 's vastly successful iPod. Despite a third-place market share in search (behind Google and Yahoo), Microsoft is trying to close the gap. In addition, the company is facing the rise of entirely new ways of developing and distributing software that present a challenge greater than that posed by any individual company. The key to all the goals Microsoft is trying to accomplish is talent. Can Microsoft effectively recruit and retain the brainpower to expand its traditional markets while also tackling the challenges of the new business models introduced by the growth of the web? The task is even more crucial as rivals like Yahoo and Google are increasingly competing for talent. (Baller, 2007)

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