Michael Eisner

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Michael Eisner was known for being a creative executive. His creativity came for Disney at a time when creativity and vision was lacking. Eisner was with ABC and then moved to Paramount where he was distributing numerous box office hits. Eisner was sought after and recognized as the best option along with Wells to run Disney because of his knowledge of movies and understanding of the consumers’ preferences. Eisner’s creativity then followed through into Disney as he revamped the Disney Park with new attractions and raised prices, a no-no from Walt Disney. Eisner transformed Disney into a major America brand by creating ubiquity through television advertisements and producing Disney stores. Michael Eisner Eventually, Eisner found ways to make sure that the Walt Disney Company was not the only one earning an increase of profit.

Eisner was definitely a force to be reckoned with however he was not the sole reason for Disney’s immediate success. Frank Wells was the second part of the dynamic duo that catapulted Disney back into success. While Eisner was the creative genius, Frank Wells was the person who handled the numbers. Even though his responsibility and known strength was his knowledge in finances, accounting and legal matters, he had a hidden strength of taming the beast that hid inside of Michael Eisner. Wells was killed in a helicopter accident and once the yang was gone from the yin, Eisner’s sinister side awakened.

Michael Eisner developed into a CEO who went on a tirade of power flexing. Upon the death of Frank Wells, the discussion of a successor was a major topic brought forth by Roy Disney and Stanley Gold. A lot of people were also let go during this time which included Animation Director, Jeffrey Katzen...

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...er terms, a chance for change may occur sooner and the chances of losing control are minimized greatly. There should also be an option for impeachment with a two-thirds vote from the shareholders. The shareholders can have a town hall meeting type of setting where they question the CEO in front of the Board who serves as a jury that then decides the fate of the CEO or Board member. It would also benefit Disney to find a CEO who puts the consumer first because they are obviously the ones who fund the company; secondly they need to take care of the workers by ensuring that they receive reasonable compensation and fringe benefits. Lastly, the need for an outlandish compensation for the CEO needs to be reviewed to ensure that it is not 200 to 300 times more the pay of the average worker and that it is more along the lines of 10 to 15 times plus a reasonable bonus.

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