To begin with, the first part of the essay will focus on borrowing three famous feminist studies to critically argued and discussed about the distinctive characteristics of media use and consumption among husband and wife, also children in home environment which are Janice Radway’s Reading the Roman (1984), David Morley’s Family Television (1986) and Ann Gray’ video playtime (1992). As audiences have always been placed as the central subjects investigated in analysis the media uses and consumption, the gender difference of the audiences in home environment which I refer to husband and wife will be radically but rationally discussed; the reason for that is home is a place has been called by Sean Cubitt (1985) that ‘the politics of the living room’ (Morley, 1992: 140).The power inequality possessed by husband and wife will be further discoursed in later paragraphs.
First of all, Radway research...
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...Hermes, J. (1991) ‘Gender and /in Media Consumption in J. Curran and M. Gurevitch (eds.) Mass Media and Society, 2cnd edition, London: Arnold
2. "Don’t Treat Us Like We’re So Stupid and Naive." Remote Control: Television, Audiences, and Cultural Power. New York: Routledge, 1989. 223-247. Print.
3. Seiter, Ellen. "Qualitative Audience Research." Television and New Media Audiences (Oxford Television Studies). New York: Oxford University Press, USA, 1999. 9-31. Print.
4. Morley, Dave. "Gender, domestic leisure and viewing practices." Television, Audiences and Cultural Studies. 1ed. New York: Routledge, 1992. 131-169. Print.
1. Frazer, E (1992) ‘Teenage girls reading Jackie’ in Scannell, P. et al. (eds) Culture and Power, pp. 182-200
2. Rethinking the Media Audience: The New Agenda. 1 ed. Thousand Oaks, CA: Sage Publications Ltd, 1999. Print.
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