Impact Of Mass Media On Black Men

Media Representations And Impact On The Lives Of Black Men And Boys
There are many, many forces — physical, historical, cultural, and political — that shape and constrict the life chances of black males in the U.S. Some of these are longstanding legacies that may take generations to shift. But in other ways, the social, economic, and symbolic place of African-American men and boys is recreated and reinforced every day. In particular, public perceptions and attitudes toward black males not only help to create barriers to advancement within this society, but also make that position seem natural or inevitable. Among the most important mechanisms for maintaining (or changing) these perceptions are the mass media with their significant power to shape popular ideas and attitudes.

The mass media being one of the greatest influencers of public perceptions, their false portrayal of black males significantly impacts how the public perceives and behaves toward them, how black males see themselves as well as their the opportunities and achievements. But the mass media canbe part of the solution. Of course, the responsibility is not the media’s alone. But the media, as the public looking glass, can and should show the full spectrum of the lives of black men and boys.

Research shows that dehumanizing portrayals of Black people in entertainment, advertising and the news are dangerous. Constant

We then see this play out in discriminatory hiring practices, biased treatment in courtrooms, and the kinds of brutal treatment by police that took the lives of unarmed Black people like Eric Garner, Michael Brown, and Akai Gurley. The result is that our communities are being put in double jeopardy, first by over zealous police and then by news stations serving as PR firms by