The Iphone: Marketing And Market Segmentation In The Iphone

1063 Words3 Pages
bulb-icon

Recommended: Introduction to industrial psychology – definitions & scope

The iPhone
Market segmentation is the process of dividing a market into different consumer segments. It’s the way of deciding on which consumer segments companies will potentially focus on. Market segmentation always comes before targeting a specific audience. This therefore helps a company to try and decide who they are marketing their products to. Marketing and targeting are important for ensuring the over all success of a company.
The geographic variables play a very important role in the market segmentation. An organization can decide whether or not to operate in a country, or what kind of population they are going to target.
The geographic segmentation is where my product would be marketed to, as well as keeping in mind the climate, size of town etc.

Geographic
Region Durban
Size of Town/City Under 10000, 10000-20000,500000-750000 inhabitants
Density Urban, Suburban
Climate Summer, very Hot, ort Humid

Demographic segmentation, refers to the wants and needs of consumers.
The demographic segmentation explains how my product would fit into the lifestyle of a consumer

Demographic
Age 16-19, 25-30, or above
Gender Male, Female
Family size 1,2,3 or more members
Family life cycle Young, Married, with or without children

Income 25000-50000, 50000-80000 etc.
Occupation Professional and Technical, students, Sales

Religion Catholic, Jewish, any religion that finds my product as of use to them.
Race White, Black, Coloured, Asian etc.
Education Grade 10, Matriculation, Degree etc.

The Psychographic segmentation, speaks to the lifestyle of the consumer, what type of person the consumer is that is interested to buy my product.

Psychographic
Lifestyle Conservative, Outgoing, Fun, Positive
Personality Ambitious, Happy, L...

... middle of paper ...

...NLINE] Available at: http://www.forbes.com/sites/chrisversace/2013/08/21/what-do-consumers-want-in-a-new-smartphone/. [Accessed 05 May 2014].

What Makes Apple So Special?. 2014. What Makes Apple So Special?. [ONLINE] Available at: http://mobiledevices.about.com/od/additionalresources/tp/What-Makes-Apple-So-Special-And-Desirable.htm. [Accessed 05 May 2014].

Define Market Segmentation & Targeting | Chron.com. 2014. Define Market Segmentation & Targeting | Chron.com. [ONLINE] Available at: http://smallbusiness.chron.com/define-market-segmentation-targeting-3253.html. [Accessed 05 May 2014].

http://mashable.com/2013/09/10/iphone-5s-versus-the-competition/

Apple - iPhone 5c. 2014. Apple - iPhone 5c. [ONLINE] Available at: https://www.apple.com/iphone-5c/. [Accessed 05 May 2014].

DYLAN ROUX

05/06/2014

Marketing – DMA2307

Show More
Related

  • Essay On Eddie Bauer Inc

    796 Words  | 2 Pages

    The company first needs to collect demographic and geographic information relevant to potential store location choices in order to segment its market. It is extremely important that the marketing

    Read More

  • Bud Light Segmentation Analysis

    563 Words  | 2 Pages

    Segmentation variables can be classified into four major classes; geographic, demographic, psychographic and behavioural. The use of these categories either individually or in combination assists companies to identify and establish market segments which is relevant to the product or service they are offering. This in turn helps these organisations to evaluate the relevant segments to choose the pertinent target market.

    Read More

  • Marketing Case Study Of Primark's Market

    1944 Words  | 4 Pages

    Place, intended as the firm 's distribution, and pricing are also important element of the marketing mix used by

    Read More

  • The UK Marketing Environment for the iPhone

    2492 Words  | 5 Pages

    This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.

    Read More

  • Lexus Marketing Segment Analysis

    1246 Words  | 3 Pages

    Geographic segmentation- geographic segmentation is done by the marketer as per the geographic factors like language, countries, cities, districts or states. In Oman, there is geographic segmentation done by Lexus. For example, in Muscat region itself there are two showrooms one in Wattaya and the other one in AL-Khoud as it will be convenient for the Lexus buyers to check out the latest models been updated.

    Read More

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    Many factors should be addressed when defining a target market. These factors include market segmentation, product life cycle, and the four "P's" that make the marketing mix. Market segmentation is the process of dividing a total market into market groups consisting of people who have relatively similar product wants and needs. There are four major segmentation variables: geographic, demographic, psychographic, and behavioral. Geographic segmentation includes world region, country region, city, density, or climate. Demographic segmentation can consist of age, gender, income, occupation, education, race, religion, or nationality. Social class, lifestyle, and personality fall into the psychographic segment. The behavioral segment divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product (Bethel, 2007). Once the market segment is identified, that market can be targeted.

    Read More

  • Costco-Market Segmentation Overview

    1495 Words  | 3 Pages

    Every company and/or organization starts and operates to achieve a single major goal, which is normally included in the company’s mission statement. Setting a goal, however, does not translate into success on its own; it is only the fist step. Understanding market segmentation is the second most important aspect of doing business. “Sellers and advertisers want to be able to determine what the potential market is for their product or service, as well as the best ways to reach potential consumers” (Terrell, 2013). Once a goal is set, an organization first must decide if it wants to operate locally, regionally, nationally, and/or internationally, as the size of the geographic coverage has a large influence on demographic coverage. It is crucial for a business to understand what it is meant by demographic coverage; it is to understand people’s age, gender, culture, social norms and beliefs, and income in a given geographical size (Grewal & Levy, 2010). Let’s take a high class and luxury bar as an example to explain the importance of these key factors. If the bar is located in an area where the average age is 60, it will be safe to assume that the business will have difficulties finding many customers. Similarly, the business will not be able to survive if it is located in an area that has a lot of Mormon or Muslim residents as drinking alcoholic beverages is prohibited by these religious practices. On the other hand, if the said bar is located in an area such as San Francisco where the average age is around 38 years old, the median income is ~$70,000, and the culture is a melting pot of many races with many beliefs and behaviors, it will most likely thrive to its full potential (city-data.com, 201...

    Read More

  • The Apple Corporation's Clever Marketing Strategies

    1448 Words  | 3 Pages

    Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.

    Read More

  • Marketing: Segmentation, Targeting and Positioning

    1705 Words  | 4 Pages

    Segmentation is a marketing strategy that involves separating a wide target market into small groups of customers who share the common need of using or purchasing the product that needs to be marketed. Market segmentation strategies are utilized to identify these groups of consumers and strategies are designed and implemented to make the product or service appeal to them. Support and also the product will be strategically placed in order to successfully achieve the ultimate marketing goal. Businesses and organizations may come up with different type of strategies involving different products and catchy phrases depending on the product or the target segment.

    Read More

  • Glastonbury Festival- Music Event

    1225 Words  | 3 Pages

    Caroline and Jennifer said that ‘Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate market segments or set of buyers which would then become targets for the company’s marketing plans.’ (Tynan and Drayton, 1987) There are many ways to segment the market, such as age, region, environment, psychology and wages (Hall, Jones and Raffo, 2010).

    Read More

  • Analysis of the Mission and Vision Statements of JPMorgan Chase

    2211 Words  | 5 Pages

    Dickson, P. R., & Ginter, J. L. (1987). Market segmentation, product differentiation, and marketing strategy. Journal of Marketing, 51(2(April 1987)), 1-10. Retrieved from http://www.jstor.org/stable/1251125

    Read More

  • Plan for Targeting and Segmenting New Liquor Filled Chocolates

    531 Words  | 2 Pages

    To begin with, it is crucial to appreciate the meaning of segmentation and targeting because these two terms lay the foundation for this report. Consequently, segmentation is dividing a market, into groups of consumers with homogenous traits in order to provide each group with the desired product. What is the meaning of targeting? It is where an enterprise evaluates every segment with an objective of identifying segments with promising business opportunities. Considering the nature of the product in question, it sufficed to mention that liquor- filled chocolates are to be sold to adults.

    Read More

  • Market Segmentation Of Airline Industry

    718 Words  | 2 Pages

    Market segmentation means dividing the market into distinct groups that have common needs and will respond similarly to marketing action. Each segment must be unique, have common needs, and respond in a similar manner to marketing efforts. Target market is the group of potential customer that has been selected by business to focus its marketing efforts towards. This is the group the business wants to sell its products/services to. Positioning refers to the image created in the minds of customer of its product or brand. It is a perception created in the minds of the consumer relative to that of its competitors.

    Read More

  • Airline Game: Report on the Simulation

    2976 Words  | 6 Pages

    According to Kotler et al 2013 market segmentation is defined as dividing a market into smaller segments of buyers with distinct needs, characteristics or behaviours that might require separate marketing strategies or mixes. As per the industry data which we were operating we used different theories to segment the market one of them is STP process. In this method whole market is sub divided into different segments based on three activities these are segmentation, targeting and positioning. From the market information in case study we identified similar groups of consumer under market segmentation activity. For example market E had consumers travelling between mini hub to medium city that had a new and growing market. While targeting the market we identified which group of consumers to aim for instance market D had major university and service sectors. Lastly in the product and brand positioning we created a concept so as to appeal the target market by running as discount airline. One of the approaches for market segmentation according to Kotler et...

    Read More

  • SPAR Case Study

    1480 Words  | 3 Pages

    By using psychographics we can segment the market into groups based on social class, lifestyle and personality characteristics.

    Read More

More about The Iphone: Marketing And Market Segmentation In The Iphone

Open Document