Value Chain Analysis
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as special events in its stores. Customers value this kind of participation, thus, will become and stay faithful. Finally, Great Cups improves its in-store service by offering massive training for its employees. Customers are always going to feel more comfortable meeting an outgoing and well-informed employee who understands the differences between the various coffee blends (Great Cups of Coffee Company, 2012).
Product Life Cycle Information
Great Cups offers a great quality product, nevertheless, the company has not succeeded in bringing any product improvements into view in the past years. Subsequently, the bulk of their product selection has achieved the maturity stage of the product lifecycle and could go into the decline stage before long. It is going to be necessary for Great Cups to refresh its menu in order for products to enter the first two stages of the product lifecycle. Also, Great Cups has a product portfolio that includes ice cream and deli which the company has not entirely ne...
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.... This aggravation is evident within the Pittsburgh locations. Due to this insubordinate behavior, corporate culture in the Columbus locations has started to shift.
Conclusion – Monica Wall
A competitive and internal analysis is important to perform for any organization if they want to achieve success. It can help determine if the company is meeting its financial and strategic goals. By reviewing their financial, marketing and human resources strategies, it can be determined where the organization’s strengths and weaknesses are and what action needs to be taken to achieve success. GC3 is need of a strategic plan that will help build a competitive advantage though brand identity, a better marketing strategy, and financial stability. Through this competitive and internal analysis, they will be able to build a strategic plan that will create a successful organization.
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