Do you need a taxi? Are you in need of transportation? How do you plan on getting this taxi? That is the question one innovative company is striving to solve with it’s product called Uber, and the way they’re letting the world know about what they can do for them is cutting edge to say the least. Uber is a company that’s just over 5 years old, but was quick to change the transportation industry. The Taxi industry that thrived on customers in need of immediate transportation during all times of the day, exploiting their need to arrive at their destination, has been forever changed with Uber, the marketing genius with a great product.
The software company Uber has forever changed the scene of waiting outside in the rain for a taxi that is so commonly seen in movies. There are three parts to this company’s marketing strategy that are all very important, and in the core of that is the customer satisfaction, which is the first part. Uber has cracked the customer satisfaction equation with its product, and made it so convenient and enjoyable to get a taxi, something that would have never been said before, that people are walking marketers for the company. Uber has managed to make something so great that customers cannot keep themselves from sharing about the service on their social mediums like Facebook, Twitter, and Snapchat. The company’s product allows for you to then take your social sharing and get some free rides for it, so now not only are you personally motivated to get those free rides, but you’re also gaining social currency by being the person that told their friends about an awesome application that makes their life easier and cheaper. No one loses in this situation that Uber has made for getting ...
... middle of paper ...
...lication and use the one free, or cheap, ride they receive, and because they are too lazy to uninstall the application from their phone, the app stays on in the background and know where the person is located at all times, and finally when they are at the bars out drinking, the company’s logo appears on their phone and reminds you of the great experience they had before with the company and so you go ahead and use them again becoming a repeat customer.
That is Uber’s marketing stragety that’s allowed them to grow so rapidly. They have mixed classic marketing methods like word of mouth, with cutting edge technology and user experience to create a growth machine that’s only limited by it’s market spaces and regulations being placed on it. Needless to say, Uber is on a course that will take them to the top of their industry and their marketing is to thank for that.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- INTRODUCTION This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information. Marketing is the process of searching for options for accumulating profits by identifying the demands of the people and satisfying their needs with appropriate products.... [tags: Marketing]
1689 words (4.8 pages)
- Question 1 The Santa Fe Grill is a relatively new Mexican restaurant that was started by two former business students from the University of Nebraska, Lincoln. The idea sparked after the two roommates who were both interested in pursuing entrepreneurial interests decided that a Mexican restaurant in their city would be highly successful. While taking an entrepreneur class at the University, the plan for the business began coming together. Their main focus was to create a restaurant that would feature the freshest ingredients, as well as a lively atmosphere, cutting edge advertising and marketing, plus exceptional service for customers.... [tags: Marketing, Customer service, Entrepreneurship]
859 words (2.5 pages)
- Strategic Marketing Plan Company Overview and Market Research Overview of Company Caninantics is a start-up company based in Atlanta, Georgia specializing in making pet food dispensing equipment and toys for the American market. The company is also planning on diversifying its market to include other canine care supplies and accessories, such as Bluetooth LE-enabled pet tracking device by the end of the year. The company has been in business for one year and after getting venture capital from various companies has planned to take on the market leaders and gain a substantial market share in the six months through commercialization of its major product, CaninFeeder.... [tags: Marketing, Marketing research, Food, Research]
933 words (2.7 pages)
- Marketing Analysis of Fantasticc Golf Company Table of Content Section page Executive Summary 3 Introduction 4 Mission statement 6 Consumers’ analysis 6 Target market 7 Consumers’ characteristics 8 Market demography 8 Target market by cities 9 External Analysis of Sweden/Infrastructure 9 ... [tags: Golfing Business Marketing Golfballs Essays]
4177 words (11.9 pages)
- Marketing Spotlight - Accenture What have been the key success factors for Accenture. One large success factor for Accenture has been its timing. "Accenture started life as the consulting arm of accounting firm Arthur Anderson In 1989, Anderson Consulting separated from Arthur Anderson in order to position itself against its IT services competitors" (Keller & Kotler, 1994/2006, 366). Accenture was able to take advantage of its large parent company and use its massive support to concentrate on becoming an efficient and popular name in the consulting market.... [tags: Business Analysis Marketing Management]
1460 words (4.2 pages)
- Winters Tee’s & More Marketing Analysis and Research Summary Winter’s Tees & More has been in the Chilton County area for around three years now. Our business allows customers to custom design shirts any way they would like. With the cutting edge technology we use, we offer our customers an easy experience for customizing their apparel from the image or graphic of their choice and the material and style that is comfortable to them. The ultimate form of expression to us is creativity and there are no limits to what our customers will be able to communicate.... [tags: small enterprise planning]
1582 words (4.5 pages)
- SWOT analysis Strengths – In terms of its strengths, WWP is a fast-growing nonprofit that is able to reach its financial objectives to fund its many programs. This is evidenced by the fact that the WWP reported that it has a “total revenue of $342 million, which is more than the revenue WWP generated 5 years ago at $74 million” (Clolery & Hrywna, 2016, para.13). WWP’S membership numbers continue to increase, and as of July 2016 WWP has 91,218 alumni and 19,766 family members (Who We Serve, n.d.).... [tags: Marketing, Marketing strategy]
1826 words (5.2 pages)
- Best Buy SWOT Analysis Leading the industry in a particular field relies on a strategic approach to marketing by analyzing competitors’ successes, challenges, or failures establish a baseline for success. Analyses of strengths, weaknesses, opportunities, and threats (SWOT) allow companies to identify areas of accomplishment or those in need of improvement. As Ferrell and Hartline (2014) assert, a situational analysis must account for current and future situations or the information gathered for the analysis is unsound and useless for strategic planning.... [tags: Marketing, Marketing plan, Strategic management]
1037 words (3 pages)
- The Wallace Group Case Analysis Introduction The Wallace Group is a diversified company that deals in the manufacture and development of technical products and systems. The company consists of three primary operating groups, electronics, plastics, and chemicals. The electronics group is by far the largest, its size is approximately the size of the plastics and chemical groups combined. Of the $70 million in net sales, the electronics groups contributed about $35 million of that, with plastics contributing $20 million and the remaining $15 million coming from the chemical group.... [tags: Business Analysis]
1926 words (5.5 pages)
- Gap Analysis: Global Communications Falling stock prices for three consecutive years has forced Global Communications to revamp itself. (UOP, 2004) This gap analysis will illustrate the internal and external struggles that are straining GC. Table 1 highlights the issues surrounding the conflicts at GC and also offers up opportunities for the company. Table 2 showcases the stakeholders in this struggle and their interests. Table 3 outlines end goals for GC to insure its survival. Situation Analysis Issue and Opportunity Identification Global Communication is a company on the verge of transformation.... [tags: Business Analysis]
1530 words (4.4 pages)