Making The New England Aquarium Accessible To Minority Communities

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The New England Aquarium had a difficult dilemma. The organization wanted to become an entity representative of the city of Boston and characterize its ethnic, racial, and economic diversity. However, since the late 1960's, the aquarium was considered inaccessible by minority communities. As such, its board of trustees wanted to change this image. In the early 1990's, they developed a plan to "attract and involve" populations previously underrepresented. At the same time, the education department began to implement programs targeting minority youth. Despite the good intentions, these efforts proved unsuccessful and jeopardized the cohesion of the department. The experiences of the youth programs in the education department demonstrate considerable structural and human resource frame management faults. The issues that highlight the structural faults revolve around the mission statement and goals of the aquarium, as well as the structure configuration and its coordination. Human Resource issues revolve around the relationships and conflicting needs of the aquarium and its people, including the minority youth. Perhaps the most visible and obvious structural issue revolves around the aquarium's mission statement and goals. As noted in the case study, the original mission statement "make known the world of water through education, research, and exhibition" concentrates on its goal to bring sea life to the community. The new mission statement saw the aquarium as a "responsive community resource that attracts the broadest possible audience delivering highest quality experience" and as "a culturally diverse staff." When the new mission statement was implemented, diversity initiatives were limited to the education depar... ... middle of paper ... ... later minority youth to join full time staff, is a best practice for human resource management (Bolman p.146). This principle encourages people to work well in hopes of a promotion, creates loyalty and allows for younger staff to learn from older, more experienced members. The New England Aquarium’s foray into diversity was tumultuous and administrators learned lessons the hard way. Despite the early problems administrators faced with the minority youth programs, the needs of both parties were eventually addressed. The aquarium was reaching communities they hadn’t before while young people experienced meaningful job opportunities. Problems within the structural frame were present but I’m confident that the work Rosa Hunter was doing would lead them to eventually restructuring, finding easier ways to communicate and working as a group to reach their mission.

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