Essay about Louis Vuitton in Japan

Essay about Louis Vuitton in Japan

Length: 1540 words (4.4 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

1. What has made Louis Vuitton’s business model successful in the Japanese luxury market?
According to Hill, Wee and Udayasankar, the success of the company’s strategy can be measured by the value created for shareholders. To maximize the value, managers can increase the profitability by picking a position in the efficiency frontier with supportive internal operations and appropriate organization structure. In fact, Louis Vuitton had outstanding performance on that.

In the primary activities, several measures are taken to control cost and create value. LV reduces cost by learning modern manufacturing method from auto makers and other industries. Although the Louis Vuitton’s production is still a labor-intensive process, increasing efficiency and productivity were achieved by reaching perfect balance between machines and labors. To adding the value of products, LV pays much attention on the improvement of quality. Since “made in France” is a guarantee of high quality, Louis Vuitton never builds factories out of France or outsources the production to a location with cheap labors. Although the labor price in France is extraordinarily high, the benefits such as customer loyalty and commercial reputation obtained by the company obviously outweigh the pay. Apart from that, test laboratories are established for quality checking. In the laboratories, bags are lifted and dropped again and again and jewelries are shaken strongly to make sure every customer get merchandizes of high quality. Since quality is a significant factor to measure a product in Japan, these strict quality control process satisfies Japanese customers. Customer service is another important factor in primary activities. According to the LV regulations, once a product i...

... middle of paper ...

...specific, the prices of leather goods, accessories, watches, jewelry, shoes and ready-to-wear of Louis Vuitton dropped by seven percent in 2008. Besides, Fujii takes some actions to face the challenges. For example, he sets an Internet business to follow the world trend and to enlarge the distribution channel. Also, he increases the product line to cover the children clothes and enlarges the market by opening stores in mid-size and small cities. Since Japan is still a developed country with wealthy families, the Japanese luxury market would still be a healthy and attractive market for Louis Vuitton and these challenges could be overcome in large extent.

Works Cited

Paul, J. and Feroul, C. 2010. Louis Vuitton in Japan. [Accessed: 12 Dec 2013].

Hill, C., Wee, C. and Udayasankar, K. 2012.International Business:An Asian Perspective. 8th ed. Singapore: McGraw-Hill.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Louis Vuitton Story Essay

- Over the years, Louis Vuitton has been known as the European’s sector most leading line within the market specializing in the sales of luxury products and services throughout Japan as well as the multi-national firm as a whole. The mission of Louis Vuitton states that the organization has a representation of offering the most refined qualities of Western “Art de Vivre” around the world ( The organization has become the most profitable business in Japan due to its superior ratings in the European market with the delivery of unique features and special branding management styles that have integrated culture beyond the norms of the consumers’ mindsets and craftsmanshi...   [tags: Japan, Europe, luxury brand, economy, clothing]

Powerful Essays
1099 words (3.1 pages)

Louis Vuitton : The World Renowned Luxury Leather Finally Essay

- In 1854, Louis Vuitton Malletier run his own company in Paris (France). That is, as we know, Louis Vuitton (LV). The brand grows into the world-renowned luxury leather finally. According to our case, his success is based on three rules. That is, to master his savoir, to provide excellent service to his customers and to innovate continuously. Besides, in 1987, the company of LV merged with Moet Hennessy that was a company much larger than it to form the Moet Hennessy Louis Vuitton (LVMH) group. Moreover, they had an agreement that each division would run independently....   [tags: LVMH, Gucci, Branding, Louis Vuitton]

Powerful Essays
1342 words (3.8 pages)

Business Profile Of Louis Vuitton Essay

- Strategic Profile Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity....   [tags: LVMH, Louis Vuitton, Luxury good, Paris]

Powerful Essays
2594 words (7.4 pages)

Louis Vuitton Success Story Essay

- Louis Vuitton Success Story Bernard Arnault - Louis Vuitton Born: March 5, 1949 Age: 59 Country Of Citizenship: France Residence: Paris , France, Europe & Russia Occupation: Chairman, LVMH; Chairman, Christian Dior SA Net worth: $26 billion US dollar Fortune: Inherited and growing Source: LVMH Industry: Diversified Marital Status: Married, 5 children Education: Ecole Polytechnique de Paris, Bachelor of Arts / Science Website: ------------------------------------------------------------------------------------- Bernard Arnault was born in 5th March 1949....   [tags: Louis Vuitton]

Powerful Essays
1752 words (5 pages)

The World of Luxury: Louis Vuitton Essay examples

- ... It took Vuitton a few years to build up a status amongst Paris's fashionable class as one of the city's leading experts of his new skill. On December 2, 1851, 16 years after Vuitton arrived in Paris, Louis-Napoleon Bonaparte acted a revolution. Accurately one year later, he accepted the title of Emperor of the French under the regal name Napoleon III. In the year 1854 was a year full of change and renovation for Vuitton. It was in this year that he met a beautiful seventeen year old lady named Clemence-Emilie Parriaux....   [tags: biography, brand, top]

Powerful Essays
1202 words (3.4 pages)

Sony Bravia SO9O6i Cellular Phone with Live Television Feed Essay

- Sony Bravia SO9O6i Cellular Phone with Live Television Feed The Product: The Sony Bravia SO9O6i cell phone was released in June of 2007 to Japan only. This phone has a three inch LCD screen that displays 16 million colors with a 16:6 contrast ratio and has 480X463 megapixels making this a very high quality screen. The phone also includes a built-in GPS, advanced e-mail and web capabilities, music and video player, a 3.2 megapixel camera with autofocus, flash, video recording, photo editor, document editor and viewer, PDF viewer, 1 gig of internal memory but you can add 8 more gigs via a micro SD card....   [tags: Product Marketing Analysis Japan]

Free Essays
1388 words (4 pages)

Marketing Strategy : Louis Vuitton And Chanel Essay

- Craftsmanship, innovation and uniqueness are the basic pillars that define the success of any luxury brand. But Louis Vuitton and Chanel, which are comparatively modern luxury, achieved success within an intimate community of fan followers. Looking back in history, we see how Louis Vuitton had already initiated the concept of social endorsement as a communicative marketing strategy, when he decided to advertise Empress Eugenie on his shop on the Boulevard Haussmann. On a similar line, although from a perspective of popular origin, Coco Chanel channeled her initial success by maintaining close bonds with the elite from the Paris fashion society....   [tags: LVMH, Branding, Luxury good, Richemont]

Powerful Essays
724 words (2.1 pages)

Luxurious Goods: Louis Vuitton Moet Hennessey Essay

- Louis Vuitton Moet Hennessey Louis Vuitton Moet Hennessey is most appealing to me because of the company’s capability to produce luxurious goods in a number of categories. Better known as LVMH, the company strives to be the best that it can be in many nations throughout the globe. This company sets the standards for what all businesses should strive for in terms of success, and their luxurious products have risen to the top of their class in every category that LVMH is in. The company specializes in a number of different industries, as it consists of 60 subsidiaries that each have their own brand (“The Beginnings”)....   [tags: business, Belvedere, Dom Perignon]

Powerful Essays
1826 words (5.2 pages)

Analysis Of ' Good Morning / Evening Ladies And Gentleman ' By Louis Vuitton )

- Good morning/afternoon ladies and gentleman. The term journey can to some extent act as a metaphor. It’s a term that accurately depicts many concepts from all walks of life without becoming ambiguous. It can be represented by utilising the fundamental characteristics of the word ‘journey’ itself as a journey can be representative of a process, physical travel, or any undertaking involving a goal. So what does the term journey mean to you. To me “a journey is not a trip or a vacation but it is rather a process of self-discovery” (Louis Vuitton)....   [tags: Khaled Hosseini, The Kite Runner, The Kite Runner]

Powerful Essays
1757 words (5 pages)

Japan Essay

- Japan Geographical Setting Japan is an island country in the North Pacific Ocean. It lies off the northeast coast of mainland Asia and faces Russia,Korea, and China. Four large islands and thousands of smaller ones make up Japan. The four major islands- Hokkaido,Honshu,Kyushu and Shikoku form a curve that extends for about 1,900 kilometres. Topography Japan is a land of great natural beauty. mountains and hills cover about 70% of the country. IN fact, Japanese islands consist of the rugged upper part of a great mountain range that rises from the floor of the North Pacific Ocean....   [tags: Geography Geographical Japan Essays]

Powerful Essays
2668 words (7.6 pages)