The first article I chose from the provided list was 10 Lessons in Marketing Brilliance by Jennifer Wang. As the article’s title clearly states, the article is about ten examples of successful marketing. First is the advertising campaign for the Contagion movie where scientists carefully used bacteria, mold, and penicillin to spell out the movie’s title. The take away from this example is to use creativity and innovation in marketing by implementing guerilla strategies. Next is the Slurpee Unity Tour by 7-Eleven in which the company used a Slurpee joke from President Obama as inspiration and endorsement. This example shows the importance of paying attention to current events and timing. Third, Lululemon used local athletes and fitness instructors as brand ambassadors to raise awareness of their products. The lesson here is to include and flatter customers. Next, Intel advertised itself without paid promotion by releasing a Facebook app that creates a brief video about a user’s life. This shows the significance advertising campaigns being personal to customers. Another example is the about.me billboard contest which brought interest to the website by constants posting on social media about the contest. The take away with this example is to give incentive to customers for promoting a product.
This article was extensive and interesting even through the second half. The second half began with the launch of Spotify where the company offered a limited amount of beta testing invitations. Here strong marketing was achieved through an exclusive product, promoting high demand. Next, Method took customer’s opinions into consideration and then complied them into a commercial. The take away is to have a conv...
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...sales of sugary beverages. On the other hand, troublesome foreign markets in China and Brazil are causing losses as will. These are factors Coca Cola Company cannot control, but most certainly address to survive.
All businesses face uncontrollable outside factors that affect sales. It is how they address these factors that will either bring success or issues to company long-term. Using the four Ps of marketing among other financial and structural strategies a may improve profitability of a company. These methods are currently being tested by Coca Cola Company as it works to raise revenue from the past few less fruitful years. The product life cycle is important and helps predict the activity of companies in each stage. Overall, this article provided a good outline of several areas discussed in class: product development, marketing, and general business principles.
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