Marketing Brilliance Article Analysis

10 Lessons in Marketing Brilliance
The first article I chose from the provided list was 10 Lessons in Marketing Brilliance by Jennifer Wang. As the article’s title clearly states, the article is about ten examples of successful marketing. First is the advertising campaign for the Contagion movie where scientists carefully used bacteria, mold, and penicillin to spell out the movie’s title. The take away from this example is to use creativity and innovation in marketing by implementing guerilla strategies. Next is the Slurpee Unity Tour by 7-Eleven in which the company used a Slurpee joke from President Obama as inspiration and endorsement. This example shows the importance of paying attention to current events and timing. Third, Lululemon used

While this article did not discuss white collar crime in the business itself, this article was written during a recession, which is a peak time for fraud. The systems Aflac has in place help prevent fraud while being good to employees. Since employees are paid by performance, they get what out what they put into their work. This is rewarding to those who work hard and are dedicated to the company. On the other hand, the transparency of Aflac holds each employee accountable to good morals. Overall, the company has successfully remained ethically sound during a difficult

First, Coca Cola Company is in the maturity stage of the product life style. Due to profitability complications the company is currently trying to reinvent itself to continue to meet stakeholder demands and compete with competitors. It must be successful in this venture to avoid becoming a takeover target. The four Ps of marketing are also evident in this article as the company works to increase sales and revenue. The company is investing into new products such as Monster Beverage Corporation items, non-soda drinks, and more health friendly sodas. The company is increasing the distribution of these products to meet customer wants. In order to improve revenue, the company is increasing the price of its products, while using savings to support promotion efforts. Finally, this article is a fantastic example of outside factors that affect sales. The current health trend in society is causing fewer sales of sugary beverages. On the other hand, troublesome foreign markets in China and Brazil are causing losses as will. These are factors Coca Cola Company cannot control, but most certainly address to