Intercultural Communication Case Study

Intercultural communication has many challenges that can be dissected by applying the concepts of communication to everyday interactions. Intercultural interaction is at an all time high due to progressive social advances and the widespread use of the internet. Now more than ever, individuals from different backgrounds are interacting with one another. This newfound cultural melting pot has shone a light on the cultural diversity in local communities and around the world. In order to analyse the interactions between these cultural backgrounds key concepts of intercultural communication must be applied. Through the analysis of intercultural communication different cultures can find better appreciations of each other 's practices, challenges,

With cultures having variances in verbal and nonverbal communication standards it is important to recognise and adapt or the interlace of lifestyles and social cues would hit a hard stop. It is also important to appreciate how one 's culture impacts their view of the self. By expanding one 's perspective of diverse cultural backgrounds one can become a better communicator and expand their social field. The intercultural communication concept of channel gives communicators various avenues with which to share their ideas and target the best channel one for the culture they are trying to impact. The concept of perception is one of the most important communication concepts to take into account it affects how one views the self and how they are supposed to communicate. Standpoint theory explains how individuals set multiple identities with which to view the world, standpoint theory key to understanding how people of various social groups do not develop the ability to view the world from the perspective of those that are oppressed. Territoriality is using one 's environment to communicate a

When taking in media such as television it is a very targeted intake of information that a director has formulated to send a message into my eyes and ears, the viewers eyes and ears, it sends a cultural message that is designed to impact me. A clear example of this is the show The Goldbergs it is a targeted effort to familiarize America with the life experience of a classically Jewish family living in suburban America. The show communicates the challenges that impact the life of a Jewish family, the Goldbergs, how they overcome their challenges and how their culture affects their day to day lives in America. Through using television as a channel of communication the director is able to create a narrative that taps into the average viewer and send the message that Jewish families have cultural differences from many Americans. It makes the viewer sympathetic to the challenges that the Jewish community faces from issues of religious discrimination and the constant attempt to minimize their cultural traditions. But, because it is done through a comedic narrative and the characters have universally relatable features it draws the individual into the culturally diverse world of Jewish Americans. Channel can manifest itself in other forms of communication such as social media, which impacts me personally on a daily basis. I am constantly updated on how the day to day lives of people in different cultures