Essay on Intercultural and Intergeneration Communication

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One can view their communication skills as general social propriety, and should try to use them every day in every possible communication scenario. One should be prepared for any lapse in communication they may encounter, for example, cultural differences. When one travels abroad, they will encounter who speak differently and use different styles of body communication one does not see in the United States. In America, one would say gasoline, whereas in England they would call it petrol, which is the more proper pronunciation. The more one listens and communicates, the more they will notice the different ways people communicate. In the United States, one would shake hands with another as a formal greeting, but in Asia, people do not shake hands, they bow to each other. All countries have their own formal greetings.
When one is communication with others, be it a different culture or just a crowd of business people, they need to try and adapt to the needs of the ones they are communicating to. For example, if one were English and came to America on vacation, and they asked for chips, they would receive a bag of chips in return because the use of language is different. (Dillon, pp 4). One way to communicate that is universal is with images. If one has lost an audience and needs to get them to understand what they are communicating, they can use images to show the audience what they mean.
Communication can also help business better understand the customer. In their article, A Communication-based Marketing Model for Managing Relationships, Tom Duncan and Sandra Moriarty discuss a study where researches used a communication based model of relationship marketing rather than persuasion as a foundation for new customer focused marketi...

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...t way to link people together and create relationships. Communication can also be a problem if one is not aware of another person’s culture, age or health. If one wants to be successful with communication, they must learn other customs, and be sure that if a person does have health issues that make communication more difficult, that they take this in to account and work with these limitations to make the communication more effective.

Works Cited
Duncan, Tom, and Sandra E. Moriarty. "A Communication-Based Marketing Model for Managing Relationships." Journal of Marketing 62.2 (1998): 1-13. ProQuest. Web. 31 Mar. 2014.
Dillon, D. Effective Communication. 2008. Journal of Business Communication. Retrieved from the Web. March 31, 2014.
Franz, G. Communicating With Older and Younger People. 2012 Journal of American Health. Retrieved from the Web. March 31, 2014

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